Social Media Executive

JOB DESCRIPTION

Social Media Executive Medical Equipment & Healthcare

Company: PrimeMeds Pvt. Ltd.
Location: Laxmi Nagar, New Delhi
Website: www.primemeds.com
Department: Marketing & Digital Media
Employment Type: Full-Time

Position Overview

PrimeMeds Pvt. Ltd. is looking for a creative, energetic and digitally savvy Social Media Executive to manage and grow the company's online presence across social media platforms. The candidate will be responsible for creating professional healthcare-related content, promoting medical equipment and products, generating engagement and supporting the company's sales and marketing activities.

Key Responsibilities

• Manage company social media accounts including LinkedIn, Instagram, Facebook and YouTube.
• Create attractive posts, reels, videos, product presentations and promotional content.
• Develop content related to medical equipment, healthcare products, diagnostic equipment and hospital solutions.
• Design basic creatives using Canva, Photoshop or similar tools.
• Write professional captions, hashtags and product descriptions.
• Plan and maintain a weekly/monthly social media content calendar.
• Upload and schedule posts regularly.
• Promote new products, medical equipment, company activities, exhibitions and customer installations.
• Coordinate with the Sales & Marketing Team to create lead-generation campaigns.
• Monitor comments, messages and inquiries received through social media.
• Identify potential business leads and forward qualified inquiries to the sales team.
• Track social media performance, reach, engagement, leads and follower growth.
• Research healthcare industry trends, competitors and relevant social media content.
• Support digital marketing campaigns and paid advertisements when required.
• Maintain a professional MNC-style brand image across all digital platforms.

Required Skills

• Good knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Knowledge of Canva / Photoshop / CapCut or similar content-creation tools.
• Good English writing and communication skills.
• Creative thinking and strong visual sense.
• Basic knowledge of digital marketing and social media analytics.
• Ability to create short-form video/Reels content.
• Good knowledge of MS Office and internet research.
• Interest in medical equipment and healthcare industry will be an advantage.

Experience

0–5 years of experience in social media, digital marketing, content creation or a related field.

Freshers with strong social media/content-creation skills may also apply.

Key Performance Indicators (KPIs)

• Growth in social media followers and engagement.
• Number and quality of leads generated.
• Content reach and impressions.
• Regularity and quality of posts/reels.
• Website and social media traffic.
• Response time to customer inquiries.
• Growth of the company's digital brand presence.

Preferred Candidate

A candidate who is creative, proactive, well-presented, digitally active and interested in healthcare/medical technology, with the ability to convert technical medical information into simple and attractive social media content.

Salary: As per experience and capability
Joining: Immediate / NegotiableRole & responsibilities

Preferred candidate profile

Perks and benefits