Social Media Executive

Function: Marketing

Designation: Social Media Executive

Location: Ahmedabad

Experience: 1–3 Years

Reporting To: Senior Manager Creative Content & Social Media

About The Role

We are looking for a creative, social-media-savvy Social Media Executive who understands beauty, fashion, pop culture and digital trends. The person will be responsible for managing RENEE Cosmetics day-to-day social media presence, creating engaging content, identifying trends, coordinating with internal and external stakeholders, and driving meaningful engagement across platforms.

Key Responsibilities

• Social Media Management
• Manage day-to-day social media activities across Instagram, Facebook, YouTube, Snapchat and other relevant platforms.
• Develop and maintain monthly/weekly social media content calendars.
• Schedule and publish posts, Reels, Stories, carousels and other formats.
• Ensure consistency in brand tone, visual identity and messaging across platforms.
• Monitor comments, DMs, mentions and community interactions.
• Content & Creative
• Ideate engaging and platform-native content around products, launches, campaigns, trends and occasions.
• Work closely with the creative team to develop Reels, memes, carousels, Stories and short-form videos.
• Write compelling captions, hooks, CTAs and social copy.
• Identify opportunities to create trend-led and reactive content.
• Ensure content is relevant to the target audience and aligned with beauty and lifestyle trends.
• Trend & Competitor Tracking
• Stay updated with the latest Instagram/Reels trends, audio, memes, formats, creators and social conversations.
• Track competitors and leading beauty/fashion brands to identify content opportunities.
• Regularly share trend insights and recommendations with the marketing team.
• Identify opportunities for RENEE to participate in relevant cultural and social trends.
• Influencer & Creator Coordination
• Coordinate with the Influencer Marketing team for creator-led content.
• Support influencer campaigns by sharing briefs, tracking content deliveries and ensuring content goes live as planned.
• Identify emerging/micro creators and trending content creators relevant to the brand.
• Repurpose high-performing influencer content across brand social channels.
• Community & Engagement
• Build an active and engaged social media community.
• Respond to comments, DMs and customer queries in a timely and brand-appropriate manner.
• Monitor customer sentiment and identify recurring feedback or conversations.
• Escalate customer complaints/issues to the relevant teams wherever required.
• Performance & Analytics
• Track key social media metrics such as:
• Reach & impressions
• Engagement rate
• Followers growth
• Reel/video views
• Shares & saves
• Profile visits
• Community engagement
• Prepare regular social media performance reports.
• Analyse content performance and recommend improvements.
• Identify high-performing content formats and replicate successful content themes.
• Campaign & Launch Support
• Support social media execution for new product launches, campaigns, offers, festivals and brand initiatives.
• Coordinate with Marketing, Design, Influencer Marketing, E-commerce and other teams for timely execution.
• Ensure campaign communication is consistent across all social touchpoints.
  

Key Skills & Competencies

• Strong understanding of Instagram, Reels, Stories and short-form content.
• Excellent knowledge of current social media trends and digital culture.
• Strong creative thinking and ability to generate fresh content ideas.
• Good copywriting and communication skills.
• Basic understanding of social media analytics and insights.
• Ability to work in a fast-paced, highly creative environment.
• Strong coordination and execution skills.
• Good understanding of the beauty, cosmetics, fashion and D2C ecosystem will be an advantage.
• Basic knowledge of Canva, CapCut or other content creation tools is preferred.
  

Candidate Profile

• 1–3 years of experience in Social Media / Digital Marketing / Content Marketing.
• Experience with a D2C, Beauty, Cosmetics, Fashion, FMCG or Lifestyle brand will be preferred.
• Should have a strong understanding of what works organically on social media.
• Should be highly active on social platforms and naturally curious about emerging trends.
• Portfolio/showcase of social media work, Reels or campaigns will be an advantage.
  

Key Performance Indicators (KPIs)

• Growth in organic reach and engagement.
• Engagement rate across social platforms.
• Growth in followers and active community.
• Reel/video views, shares and saves.
• Consistency and timeliness of content execution.
• Performance of trend-led and campaign content.
• Quality and quantity of content ideas generated.
• Community response and engagement.
• Contribution to overall brand visibility and social media growth.