Social Media Executive

Role Overview

At Adira, we create purpose-driven products for girls and women across every life stage.

We are looking for a proactive Social Media Executive who can support content execution, trend research, ideation, community engagement, and platform optimisation across Instagram, LinkedIn, and YouTube.

This role is ideal for someone who enjoys working with content, understands the basics of SEO, keeps up with platform updates, and is comfortable using modern AI tools and mobile editing apps to create engaging social content.

Key Responsibilities

Content Publishing & Platform Execution

• Post approved content across:
• Instagram (Reels, Carousels, Stories)
• LinkedIn (Brand + Founder content)
• YouTube (Shorts + Videos)
• Ensure correct captions, hashtags, tags, titles, and formats
• Schedule content using Meta Business Suite or similar tools

Trend Research & Ideation

• Track social media trends, formats, hooks, and audio
• Identify trends relevant to Adiras brand values
• Participate in weekly ideation sessions with the team
• Suggest new content ideas, formats, and storytelling angles

SEO & Platform Optimisation

• Understand basic SEO principles for:
• YouTube titles and descriptions
• LinkedIn posts
• Blog-linked social content
• Stay updated on platform and algorithm changes
• Optimise content for discoverability and reach

Mobile Editing & Quick Content Creation

• Edit short-form videos on mobile using tools such as:
• CapCut
• InShot
• VN
• Canva
• Create simple reels, stories, and quick edits for trends and campaigns

AI & New-Age Tools

• Use tools like Nano Banana, Canva AI, ChatGPT, HeyGen, or similar
• Apply AI for:
• Caption variations
• Content ideas
• Visual concepts
• Trend research
• Stay updated with emerging AI-powered content tools

Community & Engagement

• Respond to comments and messages
• Build a positive and helpful brand presence
• Flag customer insights and feedback to the team

Content Coordination

• Work with Designers, Video Team, and Social Media Manager
• Track content readiness and posting schedules
• Support campaign rollouts and special launches

Basic Performance Tracking

• Monitor reach, engagement, saves, and comments
• Share simple weekly performance summaries
• Learn to analyze what content performs best