Social Media Executive

We re on the lookout for a Social Media Executive who blends creativity with impact. Someone who has driven real business outcomes through organic content, including experience in B2C or D2C brands . If you know how to fuel demand, tap into cultural trends, and build engaging brand narratives across platforms, you'll fit right into this role.

From creating scroll-stopping posts to riding trending moments and driving conversions, this role is for someone who lives and breathes the internet and knows how to leverage the attention.

Key Responsibilities:

• Strategize and execute demand-generating social media campaigns across Instagram, LinkedIn, X (Twitter), Facebook, and YouTube
• Build and maintain an agile content calendar that balances brand storytelling, product promotion, and moment marketing
• Spot trends early and create relevant, timely content that connects with culture and drives engagement
• Collaborate with creative, video, and marketing teams to produce high-impact visuals and short-form content
• Analyze performance metrics (engagement, reach, saves, shares, clicks, etc.) and optimize based on data
• Actively manage community interactions, including DMs, comments, and brand mentions to build loyalty

What You'll Bring:

• 4+ years of social media experience including work with B2C or D2C industries , with a portfolio of campaigns that delivered measurable results
• Spotting internet trends and driving engagement with moment marketing
• A proven track record in demand-gen, driving conversions and achieving campaign goals
• Deep understanding of platform-specific trends, audience behavior, and content formats
• Strong copywriting skills and ability to adapt brand tone across channels
• Familiarity with tools like Meta Business Suite, Hootsuite, and Canva
• Effectively utilize AI to deliver at speed without compromising quality and avoiding AI slop
• A self-starter mindset with the ability to juggle multiple campaigns and priorities

Bonus Points If You Have:

• Experience with creator/influencer collaborations
• Basic skills in video editing or motion design
• A few viral campaigns under your belt