Social Media Executive

For more details:https://nestoriagroup.com/
YouTube Channel: https://www.youtube.com/@nestoriagroup

Social Media Executive

Department: Media & Marketing
Location: Makarba, Ahmedabad, Gujarat
Working Hours: 10:30 AM 6:30 PM, Monday to Saturday
Week Off: Sunday
Experience: Minimum 2 Years

Job Summary

We are looking for a creative, proactive, and results-driven Social Media Executive to manage and grow the company's presence across major social media platforms.
The ideal candidate should have hands-on experience in social media management, content planning, audience engagement, trend identification, analytics, and campaign execution. The candidate will work closely with the creative, video, and marketing teams to build a strong digital presence, increase engagement, and support overall brand and business objectives.

Key Responsibilities

1. Social Media Strategy & Management

• Develop and execute social media strategies for platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
• Manage day-to-day social media activities and ensure consistent brand communication across all platforms.
• Develop strategies to increase reach, engagement, followers, brand awareness, and audience retention.
• Identify opportunities for organic page growth and improve overall social media presence.

2. Content Planning & Execution

• Create and maintain a weekly/monthly social media content calendar.
• Plan and coordinate content including Reels, posts, carousels, stories, videos, captions, polls, and other interactive formats.
• Write engaging captions, headlines, hooks, CTAs, and relevant hashtags.
• Ensure all content aligns with the company's brand guidelines, communication style, and marketing objectives.
• Coordinate with the design and video teams to ensure timely production and publishing of content.

3. Campaigns, Promotions & Collaborations

• Execute social media campaigns for brand promotions, projects, events, offers, launches, and company announcements.
• Assist in developing creative social media campaigns and promotional concepts.
• Identify and coordinate with relevant influencers, creators, and collaboration partners to increase brand visibility.
• Explore new opportunities for collaborations, trending formats, and audience-building initiatives.

4. Audience Engagement & Community Management

• Monitor comments, direct messages, mentions, and other audience interactions.
• Respond to queries and comments professionally and within an appropriate timeframe.
• Build and maintain a positive online community around the brand.
• Escalate important customer queries or complaints to the concerned department when required.

5. Trend & Platform Monitoring

• Stay updated with social media trends, viral content formats, platform features, algorithm updates, and emerging trends.
• Identify relevant trends and convert them into content opportunities for the brand.
• Continuously experiment with new content formats and strategies to improve engagement and reach.

6. Analytics & Performance Reporting

• Monitor social media performance using platform insights and analytics tools.
• Track key metrics such as reach, impressions, engagement, follower growth, views, watch time, clicks, and audience growth.
• Prepare weekly and monthly social media performance reports.
• Analyze content performance and recommend improvements based on data.
• Conduct basic competitor and market analysis to identify new content and growth opportunities.

7. Cross-Team Coordination

• Work closely with Graphic Designers, Video Editors, Digital Marketing, Sales, and other internal teams to execute campaigns effectively.
• Coordinate content requirements, approvals, timelines, and publishing schedules.
• Ensure campaigns and content are delivered within defined deadlines.

Required Skills & Qualifications
Education

• Bachelor's degree in Marketing, Mass Communication, Digital Marketing, or a related field is preferred.

Experience

• Minimum 2 years of hands-on experience in social media management, digital marketing, or a similar role.
• Experience managing social media accounts for a brand, organization, agency, or business is preferred.
• Experience in the real estate, lifestyle, hospitality, finance, or other consumer-focused industries will be an added advantage.

Technical & Professional Skills

• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and X.
• Good knowledge of social media algorithms, content formats, trends, and organic growth strategies.
• Strong content writing, copywriting, and communication skills.
• Hands-on experience with Meta Business Suite and social media analytics.
• Familiarity with scheduling and management tools such as Buffer, Hootsuite, Later, or similar platforms.
• Understanding of social media analytics, insights, and performance reporting.
• Basic understanding of hashtags, SEO principles, keywords, and content discoverability.
• Ability to identify trends and create relevant content quickly.

Personal Attributes

• Creative and highly observant of current trends.
• Strong communication and interpersonal skills.
• Proactive approach with the ability to take ownership of tasks.
• Data-driven mindset with an understanding of performance metrics.
• Strong attention to detail.
• Ability to multitask and manage multiple campaigns simultaneously.
• Ability to work independently as well as collaboratively with a team.
• Comfortable working in a fast-paced marketing environment.

Key Performance Indicators (KPIs)

The performance of the Social Media Executive will primarily be evaluated on:

• Growth in organic reach and engagement.
• Follower and community growth.
• Reel/video views and content performance.
• Quality and consistency of content.
• Timely execution of the content calendar.
• Audience engagement and response management.
• Performance of social media campaigns.
• Quality and accuracy of weekly/monthly reports.
• Successful execution of influencer and collaboration activities.
• Contribution toward overall brand visibility and digital growth.