Social Media Executive

Role & responsibilities

• Monitor customer, competitor, content, festival, cultural, and social media trends.
• Identify customer needs, concerns, purchase barriers, and emerging opportunities.
• Analyse VedaMandirs content to identify winning topics, formats, hooks, and engagement drivers.
• Track festivals, regional trends, creators, and relevant platform trends.
• Convert insights into actionable content and creative recommendations.
• Support paid acquisition with audience insights, messaging, hooks, and creative ideas.
• Support social media scheduling, publishing, community monitoring, and performance tracking.
• Prepare daily intelligence updates and weekly reports with clear actions.

Core expectation:
Observation Analysis Insight Recommendation Action

Preferred candidate profile

• Experience in digital marketing or performance marketing

• Experience in social listening

• Experience with competitor intelligence

• Experience in the devotional, spiritual, cultural or religious category

• Understanding of Hindu festivals and Indian cultural conversations

• Experience working with multilingual content teams

• Experience using social media management and analytics tools

• Familiarity with Meta Business Suite

• Familiarity with AI tools for research and content intelligence

• Basic understanding of paid social advertising

• North Indian Hindi Speaking state person is good to have but not must.