Social Media Executive

Department: Marketing

Location: Cocoma Digital HQ – Amboli, Andheri West, Mumbai

Employment Type: Full-Time (On-Site)

Shift: Variable Shift

Experience Required: 2+ Years

About Cocoma Digital & Studios

Cocoma Digital & Studios is a fast-growing creative and marketing powerhouse managing multiple brands and sister companies. Our digital wing specialises in YouTube growth strategy, social media marketing, management, performance-driven content development, and creator collaborations. Our studios wing offers comprehensive post-production solutions for films, web series, TV, and digital shows, along with localisation and adaptation services for international content.

Role Overview

We're looking for a trend-savvy, platform-first Social Media Executive who understands the pulse of digital culture and knows how to turn content into engagement.

From managing YouTube publishing and social media calendars to tracking trends and optimizing content performance, this role is all about combining creativity, analytics, and platform expertise.

If you spend your day discovering viral formats, analyzing content performance, and staying ahead of social trends, this role is built for you.

Key Responsibilities

• Content Publishing & Platform Management

Manage end-to-end YouTube publishing operations, including uploads, metadata, thumbnails, playlists, SEO optimization, and scheduling.

Publish and manage content across YouTube, Instagram, Threads, X, Facebook, and emerging social platforms.

Maintain content calendars and ensure timely execution of campaign deliverables.

Monitor platform updates and implement best practices to maximize content visibility and performance.

• Trend Spotting & Content Optimization

Track trending topics, viral formats, creator trends, memes, and audience behavior across digital platforms.

Identify opportunities to leverage trends and convert them into content ideas for clients and internal brands.

Recommend platform-specific strategies to improve engagement, reach, and audience growth.

Stay updated on algorithm changes and evolving social media trends.

• Campaign Support & Coordination

Support OTT, entertainment, fashion, lifestyle, health, pharmacy, current affairs, and brand campaigns through effective publishing and content management.

Coordinate with content creators, designers, video editors, and marketing teams to ensure smooth campaign execution.

Ensure all published content aligns with brand guidelines and campaign objectives.

• Research & Insights

Research trends, competitors, audience behavior, and emerging content formats.

Identify relevant content opportunities and trending topics for brands and clients.

Use research insights to support content ideation, campaign planning, and platform strategy.

Stay updated on industry trends, platform updates, and algorithm changes.

• Reporting & Performance Analysis

Monitor content performance and platform analytics.

Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.

Analyze audience behavior and content performance to improve future strategies.

Track competitor activities and benchmark performance across platforms.

• Collaboration & Innovation

Work closely with internal teams to brainstorm content ideas and campaign initiatives.

Suggest new content formats, engagement tactics, and growth opportunities.

Contribute innovative ideas that help clients stay ahead in the ever-evolving social media landscape.

Required Skills & Qualifications

• 2+ years of experience in social media management, content publishing, YouTube operations, or digital marketing.
• Strong understanding of YouTube, Instagram, Threads, X, Facebook, and emerging social platforms.
• Knowledge of social media algorithms, content optimization, audience engagement, and platform analytics.
• Experience managing content calendars and publishing workflows.
• Strong analytical skills with the ability to interpret performance data and derive actionable insights.
• Excellent organizational, communication, and coordination abilities.
• Passion for OTT content, entertainment, fashion, lifestyle, pop culture, and Gen Z digital trends.
• Ability to work in a fast-paced environment while managing multiple projects simultaneously.

Tools & Technical Proficiency

• YouTube Studio, YouTube Analytics, TubeBuddy, and VidIQ.
• Meta Business Suite and social media publishing tools.
• Metricool, Buffer, Hootsuite, Sprout Social, or Later.
• Google Analytics and reporting dashboards.
• Canva, Trello, Notion, Slack, and productivity tools.
• Basic understanding of content creation and creative workflows is preferred.

A Day at Cocoma Studios – Social Media Executive

Your morning starts with checking platform performance, trending conversations, and upcoming content schedules.

By afternoon, you're optimizing uploads, coordinating with creative teams, and identifying the next big content opportunity.

By evening, you've helped content reach the right audience, uncovered actionable insights, and contributed to campaigns that drive real impact.

At Cocoma, every post, upload, and trend you spot helps brands stay relevant, visible, and connected to their audiences.