Social Media Executive

Company Description Myfroyoland is a leading self-serve frozen yogurt chain, established in 2015, with 45+ locations across India, the U.K., and Congo. The brand focuses on premium ingredients, innovative flavors, and a highly customizable dessert experience that distinguishes it within the Quick Service Restaurant (QSR) industry. Customers enjoy a wide variety of flavors and toppings, enabling them to create their ideal frozen yogurt combinations. Myfroyoland emphasizes customer-centric service, aiming to deliver memorable experiences with every visit. The company continues to grow through strategic expansion and franchising, driven by a mission to redefine frozen yogurt through quality, innovation, and trust.

Job Description

Social Media & Content Executive

Company: MyFroyoland

Location: Balewadi, Pune

Employment Type: Full-time

Experience: 2 years

Department: Marketing

About the Role

We are looking for a Social Media & Content Executive who will take complete ownership of MyFroyoland's social media presence — from content ideation and shooting to posting, community management, influencer collaborations and performance tracking.

This is a highly hands-on role. The ideal candidate should be comfortable being on the ground, visiting stores, shooting content on a phone/camera, spotting trends and turning everyday moments into engaging social media content.

You should be someone who understands what makes people stop scrolling and can proactively create content without needing a detailed brief for every post.

Key Responsibilities

1. Social Media Management

• Take day-to-day ownership of MyFroyoland's Instagram, Facebook and other relevant social platforms.
• Plan and maintain a weekly and monthly content calendar.
• Manage posting of Reels, posts, Stories and other social content.
• Maintain a consistent brand voice and visual identity.
• Ensure regular and timely content across all platforms.

2. Content Ideation & Strategy

• Constantly generate new and engaging content ideas for MyFroyoland.
• Identify trending Reels, formats, sounds, memes and social media trends.
• Adapt relevant trends to the MyFroyoland brand.
• Develop content around products, flavours, toppings, stores, customers, employees, festivals, offers and campaigns.
• Think beyond promotional content and create content that people genuinely want to watch and share.

3. Content Shooting

This is a key part of the role.

• Visit MyFroyoland stores regularly to shoot content.
• Shoot high-quality Reels, Stories, product videos, customer interactions and behind-the-scenes content.
• Shoot using a smartphone and/or camera.
• Understand basic lighting, framing, composition and camera movement.
• Capture both planned and spontaneous content.
• Direct simple shoots involving staff, customers, creators and influencers.
• Maintain an organised library of raw photos and video footage.
• Coordinate with the Graphic Designer for more advanced editing requirements.

4. Reel & Short-Form Content Creation

• Create and edit basic-to-intermediate Reels and short-form videos.
• Add music, captions, text, transitions and effects where required.
• Understand Reel pacing, hooks and storytelling.
• Create content suitable for Instagram Reels, Stories and other short-form platforms.
• Work with the Graphic Designer/Video Editor for more complex edits.

5. Influencer & Creator Management

• Identify relevant influencers and content creators for MyFroyoland.
• Reach out to creators and coordinate collaborations.
• Brief influencers and provide campaign requirements.
• Coordinate visits to stores and content shoots.
• Track deliverables and ensure content is posted as agreed.
• Build relationships with relevant local creators across different MyFroyoland locations.
• Maintain an organised influencer database.

6. Community Management

• Monitor Instagram comments, DMs, tags and mentions.
• Respond to customers appropriately and promptly.
• Encourage customers to create and share MyFroyoland content.
• Identify UGC opportunities.
• Escalate customer complaints or operational issues to the relevant team.
• Build an active MyFroyoland community online.

7. Campaigns & Store Marketing

Plan and execute social media campaigns for:

• New product/flavour launches
• New store openings
• Festivals and occasions
• Offers and promotions
• Contests
• Influencer campaigns
• Brand campaigns
• Coordinate with store teams to capture location-specific content.
• Develop content ideas specific to individual outlets.
• Ensure new stores and existing stores receive adequate social media visibility.

8. Analytics & Reporting

Track:

• Reach
• Engagement
• Reel views
• Shares
• Saves
• Follower growth
• Profile visits
• UGC
• Influencer performance
• Prepare a monthly social media performance report.
• Identify successful and underperforming content.
• Use data to continuously improve the content strategy.

Requirements

• 2 years of experience in social media/content creation.
• Strong understanding of Instagram and short-form video.
• Must be comfortable shooting content independently.
• Good smartphone photography and videography skills.
• Ability to edit basic Reels.
• Strong understanding of Instagram trends and trending content.
• Good copywriting and communication skills.
• Experience with influencer marketing is preferred.
• Strong organisational and time-management skills.
• Ability to work independently and manage multiple priorities.
• Willingness to travel between MyFroyoland stores for content shoots.

Tools

Experience with:

• Instagram
• Meta Business Suite
• Instagram Insights
• CapCut
• Canva
• Lightroom or similar photo-editing apps
• Basic camera/smartphone photography
• Google Sheets/Excel

What We're Looking For

We are looking for someone who is:

Creative • Proactive • Trend-Aware • Camera-Friendly • Fast • Curious • Organised • Social-Media Obsessed

You should be comfortable going into a store and saying:

Give me 20 minutes — I can create five pieces of content here.

You should naturally notice content opportunities — a new topping, a customer reaction, a funny staff moment, an overloaded froyo cup, a new flavour or a trending audio — and know how to turn them into content.

Preferred Experience

Experience with F&B, QSR, cafés, dessert brands, fashion, lifestyle or other consumer brands is preferred.

Experience managing social media for a brand with multiple physical locations will be an advantage.

Portfolio / Work Samples

Candidates must submit:

• Social media accounts/pages they have managed
• Reels/content they have created
• Examples of content they have personally shot
• Previous campaigns handled
• Influencer collaborations, if applicable
• Performance results, where available

Candidates who have both managed social media and personally created/shoot content will be strongly preferred.

Compensation

₹25,000-30,000 per month, depending on experience and capability.