Social Media Executive

Company Description Nexlance is a business solutions company that helps organizations build, scale, and strengthen their workforce and operational efficiency. Originating as a trusted recruitment and staffing partner, Nexlance has grown into a provider of comprehensive business support services. The company delivers talent acquisition, executive search, contract staffing, workforce strategy, and operational support focused on receivables management and process optimization. With a partnership-driven approach, Nexlance works closely with clients to provide scalable and reliable solutions that support sustainable growth. Its mission is to create long-term value by combining people solutions with operational support services that enable businesses to grow with confidence.
Role Description This is a full-time, on-site Social Media Executive role based in Gurugram. The Social Media Executive will manage day-to-day social media activities, including planning and executing campaigns across platforms, posting content, and monitoring engagement. The role involves optimizing social media profiles, tracking performance metrics, and recommending improvements to increase reach and conversions. Responsibilities include coordinating with internal teams to align messaging, responding to audience interactions, and maintaining brand consistency. The Social Media Executive will also stay updated on trends, competitor activity, and best practices to support Nexlance's digital presence and employer branding.
Qualifications

• Strong social media marketing and Social Media Optimization (SMO) skills, with hands-on experience managing brand accounts across major platforms.
• Media planning capabilities, including designing and scheduling campaigns to meet reach, engagement, and conversion objectives.
• Clear and effective communication and writing skills for creating posts, captions, and responses aligned with brand tone.
• Ability to analyze social media performance data and use insights to refine strategies and content.
• Familiarity with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, scheduling tools).
• Attention to detail, time management, and the ability to work collaboratively in a fast-paced, on-site environment.
• Prior experience in a social media or digital marketing role is preferred; experience in recruitment or business services is an advantage.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.