Social Media Executive with Content Writing

Employment Type: Full-time

Experience: 2–4 years

CTC: 2.4-2.8LPA

Experience: 2–4 years
About Gintaa

At Gintaa, we're redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India's Tier 1 and Tier 2 cities. We're backed by a mission-driven team and expanding rapidly,  now's the time to join the leadership and build something impactful.

Key Responsibilities

• Write compelling captions, posts, reels scripts, carousels, stories, campaign copy, and short-form marketing content.
• Develop monthly social media content calendars aligned with brand goals and campaigns.
• Adapt tone, style, and messaging for platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.
• Coordinate with designers, photographers, video teams, and the tech team to turn ideas and product updates into high-performing content.
• Work closely with the tech team to understand product features, releases, and workflows, and document processes clearly for internal and external communication.
• Create simple, engaging content around product updates, technical processes, user journeys, and how-to guides.
• Research trends, competitor activity, hashtags, and audience preferences.
• Ensure all content is accurate, on-brand, grammatically correct, and engaging.
• Assist with community management by responding to comments and messages where required.
• Track post performance and share insights to improve future content.
• Support product launches, promotions, seasonal campaigns, and influencer collaborations.

Requirements

• 2–4 years of experience in social media management, copywriting, or content creation.
• Excellent written English; strong Hindi/Hinglish writing is an added advantage.
• Ability to simplify technical or process-related information into clear, engaging social content.
• Good understanding of social media trends, formats, algorithms, and best practices.
• Experience creating content calendars and managing multiple campaigns.
• Familiarity with Canva, Meta Business Suite, and basic analytics tools is preferred.
• Strong research skills, creativity, attention to detail, and ability to meet deadlines.

What We're Looking For

• A natural storyteller with a strong sense of brand voice.
• Someone who can collaborate effectively with both creative and technical teams.
• Someone who follows internet culture and knows what makes audiences stop scrolling.
• A proactive team player who can turn briefs into polished content quickly.