Social Media Executive- Video editor

Key Responsibilities:

• Create engaging Instagram Reels, short-form videos, Stories and social media creatives
• Generate videos, images, animations, backgrounds and other creative assets using AI tools.
• Edit videos using CapCut / Canva / Filmora/ Adobe premiere pro or similar short-form video editing tools.
• Take raw footage, product images, AI-generated assets or simple concepts and turn them into engaging videos.
• Create fashion-focused content including product showcases, styling videos, trend-led content, promotional videos, transitions and AI-led creatives.
• Add music, sound effects, captions, text animation, transitions and other elements to make content engaging.
• Create content based on creative briefs, references and campaign requirements.
• Adapt videos into different formats for Instagram Reels, Stories and other digital platforms.
• Stay updated with social media trends, viral Reel formats, editing styles and new AI video-generation tools.
• Continuously experiment with new AI tools and workflows to improve the quality and speed of content creation.
• Work closely with the marketing and social media team to execute the content calendar and campaigns.

Required Skills

• Strong understanding of short-form video editing.
• Hands-on experience with CapCut or similar video editing tools.
• Experience with AI video-generation and AI creative tools.
• Ability to create AI-generated videos using text prompts, images, product visuals or references.
• Good understanding of Instagram Reels, trends, pacing, hooks and social-first content.
• Strong eye for fashion, aesthetics, composition and visual storytelling.
• Knowledge of transitions, music synchronization, text animation and basic motion graphics.
• Ability to work quickly and manage multiple content requirements.
• Willingness to continuously learn and experiment with new AI tools.

AI & Editing Tools

Experience with tools such as Runway, Kling, Veo, Sora, Pika, Midjourney, Adobe Firefly, ChatGPT, CapCut, Premiere Pro, After Effects, VN, Canva or similar AI/video editing tools will be an advantage.

You do not need to know every tool. What matters is that you understand AI-assisted content creation and can quickly learn and work with new tools.

Who We're Looking For

We are looking for someone who:

• Is creative and visually driven
• Understands what makes a Reel engaging
• Can turn a simple idea into a compelling video
• Is excited about AI-generated content
• Has a strong eye for fashion and visual aesthetics
• Follows Instagram and content trends closely
• Is comfortable experimenting with new tools and techniques
• Can work independently and deliver content quickly