Social Media Executive/Marketing Executive

Antaara Design Studio is looking for a creative and digitally savvy Social Media / Marketing Executive to strengthen the brand's online presence, showcase interior design projects, generate enquiries, and support marketing initiatives.

The ideal candidate should have a good understanding of social media platforms, content creation, digital marketing, and brand communication, with the ability to turn creative ideas into engaging content that attracts potential clients.

Key Responsibilities

• Manage and grow the company's social media presence, particularly Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan and maintain a monthly social media content calendar.
• Create engaging content ideas for reels, posts, stories, carousels, and project showcases.
• Coordinate photography and videography for completed interiors, ongoing projects, site visits, and client testimonials.
• Create or coordinate high-quality creatives, captions, promotional posts, and marketing materials.
• Write engaging, brand-appropriate captions using relevant keywords, hashtags, and calls to action.
• Showcase the company's interior design projects, services, expertise, and completed work.
• Monitor social media engagement, audience growth, reach, enquiries, and content performance.
• Respond to social media enquiries and coordinate with the sales team for lead follow-ups.
• Support digital marketing campaigns, promotional activities, and brand awareness initiatives.
• Research competitors, industry trends, design inspiration, and trending social media formats.
• Coordinate with the design and business development teams to collect project updates and create timely content.
• Maintain consistency in brand identity, visual presentation, and communication.
• Explore opportunities for collaborations with architects, builders, real estate professionals, influencers, and relevant local businesses.
• Prepare periodic reports on social media performance and marketing results.

Required Skills

• Good knowledge of Instagram, Facebook, LinkedIn, and other social media platforms.
• Content planning, copywriting, and caption writing.
• Creative thinking and visual storytelling.
• Basic graphic design and video editing skills.
• Familiarity with Canva and tools such as CapCut or similar editing applications.
• Understanding of social media analytics, engagement, and audience growth.
• Basic knowledge of SEO, digital marketing, and online lead generation.
• Good communication, coordination, and time-management skills.

Eligibility Criteria

• Prior experience in social media management, digital marketing, content creation, or marketing is preferred.
• A portfolio of social media pages, creatives, reels, or marketing campaigns will be an advantage.
• Interest in interior design, architecture, home dcor, lifestyle, or real estate is preferred.
• Ability to work independently, meet content deadlines, and manage multiple marketing activities.
• Candidates should be comfortable coordinating with the team for project shoots, updates, and promotional activities.

Key Performance Indicators (KPIs)

• Consistency and timely execution of the content calendar.
• Quality and engagement of social media content.
• Growth in reach, followers, and audience engagement.
• Number of relevant enquiries and leads generated through digital channels.
• Performance of marketing campaigns and collaborations.
• Timely reporting and coordination with the business development team.

Office Address: Office No. 614, Cliffton Corporate, Vijay Nagar, Indore
Contact: [phone removed] / [phone removed]
Email: [email removed]
Website: www.antaaradesignstudio.com