Social Media Executive-Kharghar (Navi Mumbai)

Apeejay Education Society Navi Mumbai -Kharghar School is looking for Social Media Executive school experience is preferred

About Us:

The Apeejay Education Society, established by the leading Industrial House of Apeejay Stya in the year 1967, has built a rich heritage of nearly four and half decades in the field of quality education through a family of 29 institutions, i.e. 13 schools and 16 institutions of higher learning, in various states of the country, along with the Apeejay Stya University – India's first Liberal Arts University focused on Technology & Research.

All Apeejay institutions are guided by the vision of late Dr. Stya Paul, Founder President, Apeejay Education Society, of value-based holistic education, focusing on acquiring thinking skills and learning how to learn for life - a vision that is truly global, transcending the confines of state and country, and is drive by innovative techniques, progressive curricula and state-of-the-art infrastructure.

KRA:

• Develop and execute platform-specific social media strategies across Facebook, Instagram, LinkedIn, YouTube, and emerging platforms to drive engagement, reach, and brand awareness.
• Create, curate, and manage high-quality content including posts, reels, stories, videos, and long-form formats, ensuring alignment with brand guidelines and marketing objectives.
• Design visually compelling creatives using tools such as Canva, CapCut, Filmora, and basic Photoshop to produce professional, on-brand content.
• Plan, schedule, and publish content using social media management tools like Meta Business Suite, Hootsuite, Buffer, or Sprout Social.
• Monitor and analyze performance metrics including engagement rate, reach, impressions, follower growth, and content performance to optimize future campaigns.
• Conduct market and competitor research to stay updated on industry trends, viral formats, and emerging content opportunities.
• Actively engage with the online community by responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Coordinate with the performance marketing team to support and execute paid social media campaigns when required.
• Prepare and present monthly social media performance reports with clear insights and actionable recommendations.
• Manage online reputation by tracking brand mentions, reviews, and audience sentiment across platforms.

Job Knowledge (Prerequisite):

• Strong understanding of social media platforms, algorithms, and content trends
• Creative mindset with a good eye for design and storytelling
• Hands-on experience with social media tools and analytics
• Basic knowledge of paid social campaigns is an advantage
• Excellent communication and community management skills
• Data-driven approach with the ability to translate insights into action

Education Qualification:

Bachelor's degree in Marketing, Communications, Media, or a related field

Experience:

3–7 years of relevant experience in social media marketing (can be flexible for strong portfolios)

Pls share your cv at [HIDDEN TEXT]