Social Media Executive (Entertainment Category)

Job Description: Social Media Executive – Entertainment & Pop Culture

Department: Community 

Location: Indore

Employment Type: Full-Time 

About the Role:

We are looking for a Social Media Executive – Entertainment & Pop Culture to lead the growth, strategy, and execution of our entertainment-focused social media properties. The ideal candidate should have a strong pulse on Bollywood, Hollywood, OTT platforms, celebrity culture, internet trends, and viral content, along with proven experience managing teams and scaling digital audiences.

Platform Strategy & Growth:

Lead the overall social media strategy across Instagram, Snapchat, Facebook, X (Twitter), LinkedIn.

Identify content trends, and distribution opportunities that drive reach, engagement, & growth.

Analyze performance data and optimize posting strategies, timing, and formats.

Collaborate with editorial, video, and design teams to deliver platform-first storytelling.

Develop long-term growth strategies for entertainment communities.

Content Performance & Monetization:

Increase organic reach, engagement, and community growth.

Identify opportunities for branded integrations, platform partnerships, and content monetization.

Ensure social content supports editorial impact and business objectives.

Experiment with new platform features and content formats.

Entertainment Content Leadership:

Track Bollywood, Hollywood, OTT releases, celebrity news, award shows, and internet culture.

Convert trends into high-performing content opportunities.

Plan editorial calendars around entertainment events and launches.

Provide creative briefs to writers, designers, and editors.

Develop new social-first content IPs.

Team Coordination & Leadership:

Oversee daily publishing workflows and ensure consistent quality.

Lead and mentor the social media team.

Coordinate across content, design, video, and community teams.

Promote collaboration, accountability, and continuous improvement.

Content Innovation:

Monitor platform algorithm changes, industry trends, and competitor strategies.

Recommend innovative formats to improve engagement and audience growth.

Requirements:

2+ years of experience in social media, entertainment media, or digital content.

Experience managing entertainment or celebrity-focused social media pages.

Strong understanding of Bollywood, Hollywood, OTT platforms, and internet culture.

Excellent leadership, communication, and analytical skills.

Preferred Qualifications:

Experience in a digital media company or marketing agency.

Knowledge of Netflix, Prime Video, Disney+, JioHotstar and other OTT's ecosystem.

Experience with analytics and social listening tools.

KPIs:

Growth in reach, engagement, followers, and impressions.

Trend adoption speed. Contribution to viral content.

Content quality and consistency.

Team productivity.

Ideal Candidate:

A strategic leader passionate about entertainment who understands audience behavior, identifies trends early, builds high-performing teams, and consistently delivers engaging, culturally relevant social media content.