Social Media Executive & Content Writer

Role & responsibilities

Key Responsibilities

• Develop and execute social media strategies and monthly content calendars based on client objectives.
• Write high-quality, original content including reel scripts, captions, hooks, carousel copy, creative copy, and promotional content.
• Develop engaging reel concepts and scripts tailored to each clients brand and target audience.
• Manage and publish content across Instagram, Facebook, LinkedIn, and YouTube.
• Conduct industry, competitor, audience, and trend research to generate relevant content ideas.
• Create basic social media creatives and carousels using Canva, whenever required.
• Use ChatGPT and AI tools effectively for research, ideation, and productivity while maintaining originality and human judgement.
• Coordinate with designers and video editors for smooth content execution.
• Review content performance and suggest improvements.

Preferred candidate profile

Requirements

• 12 years of relevant experience in Social Media, Content Writing, Digital Marketing, or a related field.
• Strong writing, communication, creative thinking, and storytelling skills.
• Good understanding of social media platforms, trends, and content formats.
• Proficiency in Canva and working knowledge of ChatGPT / AI tools.
• Strong research and analytical abilities.
• Ability to understand different businesses, audiences, and brand voices.
• Excellent attention to detail and ability to meet deadlines.
• Ability to work independently, take ownership, and manage multiple client accounts.

What We Value

We are looking for someone who thinks beyond templates and AI-generated contentsomeone who can research, develop original ideas, understand the brand, and create relevant, purposeful content with minimal supervision.