Social Media & Digital Marketing Manager

Social Media & Digital Marketing Manager

Company: Dhariwal Securities Pvt. Ltd.
Department: Marketing & Business Development
Location: Borivali East, Mumbai, Maharashtra
Employment Type: Full-Time
Work Mode: Work from Office
Experience: 2 To 3 Years
Salary: As per Interview, depending on experience and skills

About the Company

Dhariwal Securities Pvt. Ltd. operates across financial services, including loans, insurance and mutual funds. The company aims to strengthen its digital presence, build customer trust and generate business opportunities through digital marketing.

Role Overview

We are looking for a creative, analytical and result-oriented Social Media & Digital Marketing Manager to develop and execute digital marketing strategies, build online brand presence, create engaging content, manage advertising campaigns and generate quality leads for the company's financial products and services.

Key Responsibilities

Social Media Management

• Manage Instagram, Facebook, LinkedIn and YouTube.
• Develop monthly social media content calendars.
• Create posts, reels, videos, carousels, banners and promotional creatives.
• Maintain consistent brand identity, communication and posting schedules.
• Improve brand awareness, audience engagement and organic reach.

Digital Marketing & Lead Generation

• Plan, execute and optimise paid campaigns using Meta Ads and Google Ads.
• Generate qualified leads for home loans, loan balance transfers, insurance and mutual fund services.
• Develop targeted digital campaigns to reach potential customers.
• Monitor lead quality, cost per lead, conversion rates and campaign performance.
• Coordinate with the Sales team to track leads and improve conversions.
• Explore new digital channels and customer acquisition strategies.

Content Creation & Branding

• Create informative and promotional content related to financial products and services.
• Develop customer-focused campaigns to build trust and credibility.
• Use Canva, CapCut or other graphic design and video editing tools.
• Research competitors, market trends and digital marketing opportunities.
• Support brand-building initiatives across online channels.

Performance Tracking & Reporting

• Prepare weekly and monthly digital marketing performance reports.
• Track reach, engagement, leads, advertising expenditure and cost per lead.
• Analyse campaign results and recommend improvements.
• Manage marketing budgets and optimise campaign returns.

New Business Development

• Develop digital marketing strategies for the upcoming trading platform business.
• Support launches of new financial products, services and digital initiatives.
• Identify opportunities to expand the company's online customer base.

Required Skills & Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication or a related field.
• 2 to 3 years of hands-on experience in social media management and digital marketing; fintech experience preferred.
• Practical knowledge of Meta Ads Manager and Google Ads.
• Experience in lead generation and paid campaign optimisation.
• Proficiency in Canva and basic video editing tools.
• Knowledge of SEO, Google Analytics and social media insights.
• Strong communication, creativity, analytical thinking and organisational skills.
• Ability to manage campaigns independently and work towards measurable business goals.
• A finance background is preferred.

Key Performance Indicators

Performance will be evaluated based on social media reach and engagement, quality and volume of leads, cost per qualified lead, brand visibility, content quality and contribution to customer acquisition.

Compensation & Benefits

Monthly in-hand salary will be decided based on the candidate's experience and skills.

This is an opportunity to build and manage the digital presence of a growing financial services company and gain exposure to multiple business verticals and new digital initiatives.

Interested candidates can apply with their updated CV.