Social Media & Digital Marketing Executive

Company: Paras Holidays Pvt. Ltd.

Location: Karol Bagh, New Delhi, India

Department: Marketing & Digital Operations

Employment Type: Full-Time

1–3 years of experience in Digital Marketing/Social Media/Lead Generation.

About the Role

We are looking for a Social Media & Digital Marketing Executive who can independently manage our digital presence and play an active role in generating, managing, and converting leads.

The ideal candidate should have hands-on experience with Instagram, Facebook, WhatsApp Business/API, CRM systems, websites, lead-generation campaigns, content management, and digital marketing. This role requires someone who can not only create and manage social media content but also understand how to turn digital enquiries into genuine business opportunities.

Key Responsibilities

Social Media Management

• Manage and grow the company's Instagram, Facebook, and other social media platforms.
• Plan and execute monthly/weekly social media content calendars.
• Create and coordinate engaging posts, reels, stories, videos, offers, destination content, and promotional campaigns.
• Monitor comments, messages, enquiries, and engagement across platforms.
• Maintain consistent branding, communication, and digital presence.
• Track social media performance and prepare regular reports.

Lead Generation & Digital Marketing

• Plan and execute lead-generation campaigns through Meta Ads, Google Ads, social media, and other relevant digital channels.
• Generate quality leads for visa services, international tours, travel packages, and related services.
• Monitor campaign performance, CPL, enquiries, conversions, and ROI.
• Test different audiences, creatives, offers, and campaign strategies to improve lead quality.
• Coordinate with the sales/visa team for timely follow-up and lead conversion.

CRM & Lead Management

• Manage incoming leads through the company's CRM system.
• Ensure every lead is properly entered, categorized, assigned, and followed up.
• Track the complete lead journey from enquiry to conversion.
• Maintain accurate customer data and lead records.
• Prepare daily/weekly/monthly lead and conversion reports.
• Identify inactive, missed, or pending leads and coordinate with the concerned team for follow-up.

WhatsApp Business / WhatsApp API

• Manage WhatsApp Business/API communication and customer enquiries.
• Create and manage approved WhatsApp templates and promotional campaigns.
• Manage broadcast campaigns while following Meta/WhatsApp policies.
• Track WhatsApp enquiries and ensure proper lead allocation to the sales team.
• Maintain customer communication and follow-up through WhatsApp.

Website Management

• Manage and regularly update website content, banners, offers, destination pages, blogs, and enquiry forms.
• Monitor website enquiries and ensure leads are captured correctly.
• Coordinate with developers/agencies for website updates and technical issues.
• Monitor basic website performance, traffic, and enquiry generation.
• Understand basic SEO principles and coordinate on SEO-related activities.

Content & Creative Coordination

• Develop content ideas for travel destinations, visa services, offers, packages, festivals, and campaigns.
• Coordinate with graphic designers/video editors or create basic creatives independently using tools such as Canva.
• Write engaging captions, ad copies, headlines, and promotional content.
• Ensure all digital content is accurate, professional, and aligned with the company's brand.

Required Skills

• Hands-on experience in Digital Marketing and Social Media Management.
• Strong knowledge of Instagram & Facebook.
• Experience with Meta Business Suite / Meta Ads Manager.
• Experience handling WhatsApp Business / WhatsApp API.
• Knowledge of CRM and lead-management systems.
• Basic understanding of Google Ads and Google Analytics.
• Basic knowledge of SEO and website management.
• Good understanding of lead generation and conversion funnels.
• Good written and verbal communication skills.
• Ability to analyze campaign performance and prepare reports.
• Good knowledge of Canva or similar creative tools.
• Ability to manage multiple campaigns and platforms simultaneously.

Preferred Experience

*1–3 years of experience in Digital Marketing/Social Media/Lead Generation. Candidates with experience in travel, tourism, visa services, hospitality, e-commerce, or other lead-generation-driven industries will be preferred.

Experience in managing high-volume enquiries and converting digital leads into customers will be an added advantage.

What We Are Looking For

We are looking for someone who is:

• Result-oriented and target-driven
• Creative and updated with current social media trends
• Strong in lead generation and follow-up management
• Comfortable working with CRM and digital tools
• Able to independently manage day-to-day digital marketing activities
• Analytical and capable of understanding campaign performance
• Proactive in identifying new opportunities for generating leads
• Comfortable coordinating with sales, visa, and operations teams

Key Performance Areas (KPIs)

Performance will be evaluated based on:

• Quality and quantity of leads generated
• Lead-to-enquiry and enquiry-to-conversion performance
• Cost per lead and campaign efficiency
• Social media growth and engagement
• Website enquiries and traffic
• WhatsApp enquiry generation
• CRM data accuracy and lead management
• Timely follow-up and coordination with the sales team
• Overall contribution to digital business growth

Why Join Us

• Opportunity to work with an established travel and visa services company.
• Hands-on exposure to multiple digital marketing channels.
• Opportunity to independently manage and grow digital platforms.
• Performance-driven work environment.
• Opportunity to develop expertise across Social Media, Paid Advertising, CRM, WhatsApp Marketing, Website Management, and Lead Generation.

If you are passionate about digital marketing and can turn social media and online traffic into genuine business leads, we would like to hear from you.

Apply now and become a part of our growing digital marketing team.