Social Media Copywriter

Responsibilities

• Platform-specific social media copywriting.
• Strong hooks, CTAs, and campaign storytelling.
• Trend, competitor, and performance-based writing.
• Manage multiple brand voices and collaborate with creatives.
• Create pitch decks and brand pitches.
• Write platform-specific copy for IG, LinkedIn, FB, X, YouTube - including hooks, captions, CTAs, scripts, and ad copy.
• Create high-performing content that captures attention, fits each brand voice, and drives engagement/conversions.
• Use insights and trends - analyse past performance, study competitors, and track daily trends to refine copy.
• Collaborate closely with designers and editors to align copy with visuals across multiple brands.

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