Social Media Coordinator

• Manage and coordinate the company's social media accounts across platforms such as Instagram, Facebook, YouTube, LinkedIn, and other relevant channels.
• Create and publish engaging social media posts, reels, stories, videos, and other digital content.
• Develop and maintain a social media content calendar.
• Coordinate with graphic designers, video editors, and internal teams for timely content creation.
• Stay updated with social media trends, reels, hashtags, trending audio, formats, and competitor activities.
• Monitor social media comments, messages, mentions, and audience interactions.
• Support community engagement and ensure timely responses to customer/audience queries.
• Track and analyze social media performance using metrics such as reach, engagement, impressions, followers, views, and conversions.
• Prepare regular social media performance reports and MIS.
• Conduct competitor and market research to identify new content opportunities.
• Support social media campaigns, product launches, promotional activities, and brand initiatives.
• Coordinate with internal teams to ensure that content is aligned with the company's brand guidelines and communication strategy.
• Assist in influencer collaborations and other social media marketing activities when required.

Required Skills

• Strong knowledge of Instagram, Facebook, YouTube, LinkedIn, and other social media platforms.
• Good understanding of social media trends and content formats.
• Good written and verbal communication skills.
• Creative mindset with an understanding of visual content and storytelling.
• Basic knowledge of Canva, CapCut, Photoshop, or similar content creation tools will be an advantage.
• Ability to create engaging captions and social media copy.
• Basic understanding of social media analytics and performance metrics.
• Good coordination and follow-up skills.
• Ability to manage multiple tasks and meet deadlines.

Preferred Candidate Profile

• 13 years of experience in Social Media, Digital Marketing, Brand Marketing, or Content Marketing.
• Candidates with experience handling social media pages/accounts for brands or consumer-facing companies will be preferred.
• Candidates who can independently coordinate content creation and social media posting will be preferred.
• A portfolio or examples of previously managed social media pages/content will be an advantage.