Social Media Coordinator - Retail Brands

Role & responsibilities

Collaborate and Coordinate: Work closely with our marketing agency to conceptualize and execute effective social media campaigns that align with our brand goals.

Manage Social Media Accounts: Oversee Neo Stretchs social media presence, including Online Reputation Management (ORM), and actively engage with our social media community.

Content Creation: Assist in the development and editing of engaging written, video, and photo content tailored for various social media platforms.

Strategic Communication: Maintain regular communication about content creation and campaign progress, ensuring alignment with overall marketing objectives.

Stay Current: Keep up-to-date with the latest trends and changes in all social platforms to ensure maximum effectiveness and relevance.

Monitor and Improve Engagement: Continuously monitor social media accounts to ensure engagement metrics are improving, and adjust strategies as needed to enhance performance.

Analyze Performance: Use social media analytics tools to track and report on campaign performance, providing insights and recommendations for improvement.

Engage with Followers: Respond to comments and messages promptly, fostering a positive community atmosphere and addressing any issues or inquiries.

Influencer Partnerships: Identify and collaborate with influencers to amplify our brand message and reach a wider audience.

Ad Campaign Management: Assist in the creation, execution, and optimization of paid social media advertising campaigns to boost visibility and engagement.

Brand Consistency: Ensure all content aligns with Neo Stretch’s brand voice and visual identity.

Crisis Management: Develop and implement strategies to manage and mitigate any social media crises or negative publicity.

Cross-functional Collaboration: Work with other departments, such as sales and customer service, to ensure a cohesive approach to social media activities.