Social Media Content Strategist

We are looking for a Social Media Content Strategist who understands how brands grow on social media. This role is not just about posting content. You will be responsible for planning content, building personal brands, developing brand communication, and creating content that gets attention and drives business outcomes. You should have a strong understanding of social media trends, content formats, storytelling, and audience behaviour.

• Develop monthly and weekly social media content strategies for different brands.
• Create content pillars, themes, calendars, and campaign ideas.
• Research competitors, trends, audience interests, and relevant industry topics.
• Identify content opportunities across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Turn business goals into practical social media content strategies.

• Build and execute personal branding strategies for founders, entrepreneurs, and industry experts.
• Develop content ideas around the persons expertise, experiences, opinions, stories, and achievements.
• Create LinkedIn and Instagram content that builds authority and credibility.
• Plan founder-led content such as reels, carousels, thought leadership posts, stories, and videos.
• Maintain a consistent personal brand voice, positioning, and communication style.

• Develop social media strategies to improve brand awareness and positioning.
• Understand the brands target audience and create content that connects with them.
• Maintain consistent brand tone, messaging, and visual direction.
• Develop campaigns and content series that strengthen brand identity.
• Work closely with designers and video editors to bring content ideas to life.

• Write strong hooks, captions, scripts, carousel copy, and social media posts.
• Develop short-form video and Reels concepts.
• Create content briefs for designers and video editors.
• Review content before publishing to ensure quality and brand consistency.
• Stay updated with emerging social media formats, trends, and content styles.

• Track social media performance and identify what content is working.
• Analyse metrics such as reach, engagement, views, shares, saves, and follower growth.
• Use performance insights to improve future content strategies.
• Experiment with different hooks, formats, topics, and content angles.

• 2+ years of experience in social media, content strategy, digital marketing, or a related role.
• Strong understanding of social media content strategy and brand building.
• Hands-on experience with personal branding, preferably for founders or senior professionals.
• Good copywriting and storytelling skills.
• Strong understanding of Instagram and LinkedIn.
• Ability to create content strategies rather than simply follow a content calendar.
• Good understanding of Reels, carousels, short-form videos, and LinkedIn content.
• Ability to understand different brand voices and adapt content accordingly.
• Strong research and trend-spotting skills.
• Good communication and coordination skills.
• Ability to work with designers, video editors, and marketing teams.

• Experience managing founder/personal brands.
• Experience working with B2B or service-based brands.
• Experience creating LinkedIn thought-leadership content.
• Basic understanding of Meta Ads and social media analytics.
• Experience using tools such as Canva, Meta Business Suite, Notion, Google Analytics, or similar platforms.
• A strong personal presence or portfolio on social media is a plus.

Webomindapps is a digital marketing agency providing a range of digital solutions to businesses and brands. We are looking for a Social Media Content Strategist who can develop effective Social Media Content Strategist aligned with client goals, target audiences, SEO requirements, and digital marketing
For more information about our company, please visit the Webomindapps website.