SOCIAL MEDIA & CONTENT SPECIALIST

JSTVDIOS | Remote - India | Full-Time | Immediate Joining

JSTVDIOS is looking for a highly creative, hands-on Social Media & Content Specialist to join our team remotely from India. This is not a role limited to scheduling or publishing content.

We are looking for someone who can independently take ownership of a brand's social media presence from strategy through execution and optimisation. You should be able to develop the strategy, build the monthly calendar, conceptualise content, design graphics, edit videos, write captions, publish content, analyse performance and continuously improve the approach.

THE COMPANY:

Jstvdios | Creative & Brand Strategy Stvdio is a modern consultancy focused on helping brands clarify their identity and communicate with impact. The stvdio collaborates with clients across industries to develop creative strategies, build strong brand narratives, and produce compelling visual and written content. Jstvdios emphasizes thoughtful, insight-driven work that connects brand goals with audience needs. Team members are encouraged to bring fresh ideas, curiosity and a strategic mindset to every project.

THE ROLE:

You will be responsible for the end-to-end management and creation of social media content, including:

• Developing social media strategies aligned with brand positioning and business objectives
• Creating and managing monthly content calendars
• Developing content concepts, themes, campaigns and creative directions
• Drafting and designing social media graphics and visual assets
• Editing Reels, short-form videos and other social-first content
• Working independently with existing photography, video footage and brand assets
• Writing captions, hooks, CTAs and other social media copy
• Scheduling and publishing content
• Maintaining consistency with brand guideline and brand's visual identity and communication style
• Understanding and applying brand identity across social media
• Monitoring trends, formats and platform developments
• Tracking analytics and content performance
• Identifying opportunities for audience and engagement growth
• Involves community management and supporting brand reputation online
• Monitoring engagement, optimizing content based on performance insights
• Supporting broader digital marketing and brand-growth initiatives

WHAT WE ARE LOOKING FOR:

• This role requires someone who is both strategic and highly hands-on.
• You should be able to independently move from:

Strategy → Monthly Calendar → Content Ideas → Graphic Design → Reel Editing → Publishing → Analytics → Optimization

ESSENTIAL REQUIREMENTS:

• Minimum 2+ years of relevant professional experience in social media, content creation and digital marketing
• Relevant experience working with fashion, luxury, lifestyle or fashion-related brands is mandatory
• Strong understanding of fashion-brand communication and digital marketing
• Strong knowledge of brand identity, visual language and brand positioning
• Strong portfolio demonstrating actual social media work
• Excellent short-form video and Reel editing skills
• Professional proficiency in Adobe Premiere Pro
• Strong knowledge of Adobe Photoshop and Adobe Illustrator
• Strong graphic design and visual communication skills
• Strong understanding of Instagram and other relevant social platforms
• Foundational knowledge of Marketing principles, including audience targeting, brand positioning, and campaign objectives.
• Good understanding of content strategy and social media growth
• Strong copywriting and caption-writing skills
• Ability to independently conceptualise and execute content
• Strong visual and aesthetic sensibility
• Good understanding of social media analytics and performance optimisation
• Strong organisational and time-management skills
• Ability to work independently in a fully remote environment, manage deadlines, and prioritize multiple projects.
• Strong organizational skills and attention to detail, especially in maintaining content calendars and asset libraries.
• Strong communication and collaboration skills
• Immediate availability to join is strongly preferred

PORTFOLIO IS NON-NEGOTIABLE

Portfolio > CV.

We are particularly interested in seeing:

• Fashion/lifestyle social media work
• Reels and short-form video editing
• Graphic design work
• Content calendars or campaign planning
• Social media growth/content strategy
• Before-and-after examples of content or brand development
• Brands/accounts you have personally managed or contributed to
• Please do not apply if you do not have a strong portfolio demonstrating relevant professional work.

IMPORTANT

• This is a full-time, work-from-home position based in India.
• We are specifically looking for candidates currently based in India.
• Please apply only if you meet the essential requirements outlined above.
• Location: India - Remote
• Employment Type: Full-Time
• Joining: ASAP
• Experience: 2+ years relevant professional experience in fashion/design