Social Media & Content Executive
Webential · Ahmedabad · onsite · Posted 64d ago
About a minute. You'll make an account on the way through.
About this role
- Plan, create and publish content across Instagram, TikTok, Facebook and LinkedIn .
- Create engaging Instagram Reels, TikTok videos and other short-form video content .
- Conceptualise creative content ideas, hooks, scripts and video formats.
- Write effective prompts for AI tools to generate content ideas, scripts, captions, video concepts, visuals and creative variations .
- Use AI tools regularly to improve the speed and quality of content creation.
- Stay continuously updated with social media trends, trending audio, memes, formats and platform updates .
- Understand how social media algorithms work and optimise content for better reach, engagement, watch time and retention .
- Shoot and edit short-form videos using mobile and video-editing tools.
- Write engaging captions, hooks and social media copy suited to each platform.
- Build and maintain social media content calendars.
- Schedule and publish posts consistently across different channels.
- Adapt one content idea creatively for different platforms instead of simply reposting the same content everywhere.
- Monitor comments, engagement and audience response.
- Track social media performance and identify which content formats are performing best.
- Use insights and analytics to continuously improve future content.
- Research competitors, creators and emerging content trends.
- Collaborate with designers, marketers and other team members on campaigns and content ideas.
- Experiment with new content formats and proactively suggest ideas that can improve organic social media growth.
- Strong creative thinking and ability to come up with fresh and engaging content ideas .
- Good understanding of Instagram, TikTok, Facebook and LinkedIn .
- Knowledge of Instagram Reels and short-form video content .
- Understanding of social media algorithms, engagement signals and content performance.
- Strong awareness of current social media and internet trends.
- Good AI prompt-writing skills .
- Strong ability to use AI tools for research, content ideation, scripting, creative development and content production .
- Understanding of hooks, storytelling and audience retention.
- Basic video shooting and editing skills.
- Experience or familiarity with tools such as CapCut, Canva, Adobe Premiere Pro or similar tools .
- Good written English and social media copywriting skills.
- Basic understanding of social media analytics.
- Ability to identify why a piece of content performed well or poorly.
- Comfortable experimenting with new tools, formats and creative ideas.
- ChatGPT
- Google Gemini
- Google Flow
- Canva AI
- AI image-generation tools
- AI video-generation and editing tools
- Other emerging AI tools for content creation
- Is a fresher or has up to 1 year of experience , but has strong creative ideas and a genuine interest in social media.
- Regularly follows whats trending on Instagram, TikTok and other platforms.
- Can spot a trend and quickly think about how a brand can use it.
- Is naturally curious about AI tools and new content-creation technologies .
- Knows how to write effective AI prompts instead of relying only on basic instructions.
- Thinks beyond simply "making a post."
- Understands hooks, watch time, retention, shares, saves and engagement .
- Can think differently about content for LinkedIn, Instagram, Facebook and TikTok.
- Is comfortable experimenting and testing new ideas.
- Can take ownership of content ideas rather than waiting for someone to provide every concept.
- Has a genuine interest in content creation, storytelling, social media culture and AI .
- Fresher or 0-1 year of experience in social media, content creation, digital marketing or a similar field.
- Freshers with a strong portfolio, personal social media page, college projects, freelance work or creative content samples are encouraged to apply.
- Examples of Reels, TikToks, short-form videos or social media content will be an advantage.
- Good understanding of mobile photography and videography.
- Experience using ChatGPT, Gemini, Google Flow and other AI tools for content ideation and creation.
- Good prompt-writing ability.
- A strong willingness to learn, experiment and stay updated with changing social media and AI trends.
- Quality and originality of content ideas
- Consistency of content creation
- Growth in organic reach and engagement
- Reel/video views and watch time
- Shares, saves and meaningful interactions
- Ability to identify and adapt relevant trends quickly
- Quality of AI-assisted content and prompts
- Ability to experiment with new AI and social media tools
- Continuous improvement based on social media analytics
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
About Webential
Webential
IT Services & Consulting
51
employees
2007
19 years old
Sydney, New South Wales
Australia
₹5.3L PA avg
Avg at Webential
About
Webential is a driving-edge web design, development, and digital marketing agency with a group of similar-minded digital creatives who believe in traveling that extra mile to render exceptional solutions in the simplest manner. We draw upon the expertise of our teams to unleash insights and transform them into opportunities. We believe in human intelligence.
Most of our clients give us 4/5 ratings when it comes to project satisfaction. We are proud of delivering such memorable and unique experiences to our clients.
Getting your project done should never be heavy on your pockets or hard on your mind. At Webential, our tech professionals collectively define the project, set milestone goals, and lay metrics for fulfillment. Our relationship with you doesn't end at the completion of a project, you will always find us around for support, troubleshooting, and to discuss your next big idea.
What sets us apart is our ability to understand our clients' needs at a granular level and create a brand ecosystem that is effective across all the consumer touchdowns.
Communication Gaps? Not at all with Webential! Our experts believe in maintaining clear and smooth communication, so you are aware of everything that is happening behind the stage. Experience the excellent workmanship with a generous sprinkle of human touch.
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