Social Media & Content Executive - AI Video & Digital Marketing

Role & Responsibilities

• Manage day-to-day Instagram presence daily posts, carousels, stories, and content calendar planning
• Create AI-generated reels and video content using tools like CapCut AI, Canva AI, HeyGen, or similar
• Edit promotional, product, and social media videos
• Design creative posts, carousels, and branded visuals for social media and marketing
• Boost posts and manage Instagram/Meta ad campaigns
• Support Google Ads and Amazon Ads campaigns as needed
• Track and report on content and campaign performance (reach, engagement, conversions)
• Coordinate with the founder/team on brand messaging, product launches, and festive campaigns
• Stay updated on Instagram trends and emerging AI content tools

Preferred Candidate Profile

• 1–3 years of experience in social media management, content creation, or digital marketing
• Strong hands-on experience with AI video/content tools (CapCut, Canva AI, HeyGen, Runway, or similar)
• Working knowledge of video editing software (Premiere Pro, CapCut, Filmora, or equivalent)
• Creative eye for design, visual storytelling, and social media aesthetics
• Basic understanding of Meta/Google/Amazon Ads is a plus
• Comfortable working independently and managing a content calendar consistently
• Good communication skills
• Based in or willing to relocate to Amritsar; must be able to work from our Batala Road office

Perks and Benefits

• Opportunity to work directly with the founder and shape the brand's digital presence
• Hands-on exposure to e-commerce, D2C marketing, and multi-platform brand building
• Creative freedom to experiment with AI tools and content formats
• Growth opportunity based on performance
• Friendly, fast-paced startup work environment