Social Media Content Creator

Company Description GKE Hospitality is a fast-growing hospitality group with a strong presence across Punjab, operating multiple restaurants and food and beverage concepts. Built on a foundation of quality, innovation, and guest-centric service, the group has become a trusted name in the regional dining landscape. With a team of over 200 skilled professionals, GKE Hospitality combines culinary creativity, operational efficiency, and service excellence to deliver memorable guest experiences. Its diverse portfolio ranges from casual to premium restaurant formats, all designed around contemporary tastes and consistent standards of food quality, hygiene, and hospitality. The organization is committed to sustainable growth, nurturing talent, and setting new benchmarks in the hospitality sector across Punjab.

Role Description The Social Media Content Creator will manage day-to-day content creation and publishing across platforms such as Instagram, Facebook, and other relevant channels for GKE Hospitality's restaurant brands. This full-time, on-site role based in Mohali district includes planning content calendars, capturing photos and videos on location, writing compelling captions, and aligning posts with brand guidelines and marketing campaigns. The role involves monitoring trends, engaging with online audiences, responding to comments and messages, and collaborating with marketing and operations teams to highlight promotions, events, and guest experiences. The Social Media Content Creator will analyze performance metrics, suggest improvements, and ensure consistent, timely, and visually appealing content that supports brand visibility and guest engagement.

Qualifications

• Candidates should possess skills in social media content creation, including photography, videography, and basic editing for platforms like Instagram and Facebook.
• Candidates should possess skills in copywriting and storytelling, including writing engaging captions, short-form content, and brand-aligned messaging.
• Candidates should possess skills in social media management, including content planning, scheduling, community engagement, and trend monitoring.
• Candidates should possess skills in basic design and branding, such as using tools like Canva or similar platforms to create visual assets.
• Candidates should possess skills in analytics and optimization, including tracking post performance, interpreting insights, and adjusting content strategies.
• Relevant qualifications include prior experience in social media or digital marketing, preferably in hospitality, food and beverage, or lifestyle brands.
• Additional qualifications include strong communication skills, attention to detail, ability to work on-site with flexible hours, and familiarity with regional audience preferences in Punjab.