Social Media Content Creator

Location: Pune & Bengaluru Campus

Experience: Minimum 1 year

Employment Type: Full-time

Company: upGrad School of Technology

We are looking for a creative, confident, and energetic Social Media & Content Creator to join the upGrad School of Technology team. The ideal candidate should have a strong understanding of social media, excellent communication skills, and the confidence to appear on camera and create engaging content.

Key Responsibilities

• Create engaging and innovative content for Instagram, LinkedIn, YouTube, and other social media platforms.
• Be comfortable appearing in front of the camera for reels, videos, interviews, campus content, and other digital campaigns.
• Ideate and execute creative content around students, campus life, technology, education, events, and brand stories.
• Stay updated with the latest social media trends, formats, and content styles.
• Collaborate with the marketing and campus teams to develop content ideas and campaigns.
• Plan and maintain a consistent social media content calendar.
• Write engaging captions, scripts, hooks, and short-form content.
• Track content performance and use insights to improve engagement and reach.

What We're Looking For

• 1+ year of experience in social media, content creation, digital marketing, or a similar role.
• Excellent verbal and written communication skills.
• Strong creative thinking and the ability to come up with fresh content ideas.
• Confident and comfortable in front of the camera.
• Good understanding of Instagram Reels, LinkedIn, YouTube Shorts, and other social platforms.
• Ability to understand trends and convert them into relevant content.
• Energetic, presentable, and comfortable interacting with students and teams on campus.
• Candidates who can work from the Pune or Bengaluru campus.

Why Join upGrad School of Technology

• Be part of a fast-growing EdTech brand transforming technology education in India.
• Work closely with students, faculty, and industry professionals and create content that has real impact.
• Build your personal brand by becoming the face of engaging campus and digital content.
• Creative freedom to experiment with new ideas, trends, formats, and storytelling styles.
• Work in a dynamic, young, and collaborative environment across our Bengaluru and Pune campuses.
• Opportunity to grow with the brand and take ownership of high-visibility social media initiatives.

Preferred: Candidates with a portfolio, Instagram/LinkedIn content samples, or previous on-camera content experience.