Social Media Content Creator

Job description:

Key Responsibilities

Content Strategy

• Develop and execute the overall content strategy aligned with business and marketing objectives.
• Own and manage the monthly content calendar across all marketing channels.
• Identify content opportunities around campaigns, product launches, customer insights, seasonal events, and business priorities.
• Ensure a consistent brand voice across all customer touchpoints.

Content Creation

• Create compelling content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, WhatsApp campaigns, case studies, and sales collateral.
• Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.
• Prepare creative briefs and collaborate with designers, videographers, and internal stakeholders to deliver high-quality content.

Video & Campaign Content

• Develop concepts, scripts, and storyboards for reels, short-form videos, and brand campaigns.
• Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.
• Support product launches, events, promotions, and integrated marketing campaigns with impactful content.

Influencer Marketing

• Identify, evaluate, and onboard influencers aligned with the brand and campaign objectives.
• Coordinate end-to-end influencer campaigns, including outreach, briefs, content approvals, timelines, and deliverables.
• Build and maintain strong relationships with influencers, creators, and agencies.
• Track campaign performance and optimize future collaborations based on insights and ROI.

SEO & Analytics

• Optimize website and blog content for SEO and search intent.
• Monitor content performance using analytics tools and recommend improvements.
• Analyse engagement, website traffic, conversions, and content effectiveness.
• Stay updated on digital trends, competitor activities, and emerging content formats.

Brand Management

• Ensure consistency in brand messaging, tone of voice, and visual storytelling.
• Maintain high-quality content standards across all marketing channels.
• Act as the custodian of the company's brand identity in all communications.

Experience

• 3–5 years of experience in Content Marketing, Content Strategy, Copywriting, or Digital Marketing.
• Strong portfolio showcasing content across multiple digital channels.

Technical Skills

• Excellent writing, editing, and storytelling skills.
• Experience in Graphic creating and editing tools.
• Strong understanding of content marketing, SEO, and social media platforms.
• Experience with AI content tools.
• Familiarity with CMS platforms (WordPress, Shopify) and analytics tools is an advantage.
• Basic understanding of paid digital marketing and content performance metrics.