Social Media Content Creator

Company Description Parency IVF Hospital is a specialty healthcare facility dedicated to supporting individuals and couples facing fertility and conception challenges as they plan to start or grow their families. Located in Bengaluru, the hospital offers personalized, evidence-based fertility treatments in a supportive and confidential environment. A multidisciplinary team of fertility specialists and allied health professionals work together to deliver comprehensive care throughout the patient journey. The hospital focuses on compassionate communication, patient education, and long-term relationships with patients. Parency IVF Hospital continues to expand its services and outreach, creating opportunities for professionals interested in fertility care and patient-centered communication.

Role Description This is a full-time, on-site Social Media Content Creator role based in Bengaluru at Parency IVF Hospital. The Social Media Content Creator will plan, create, and publish engaging content across platforms such as Instagram, Facebook, YouTube, and LinkedIn, aligned with the hospital's brand and fertility care services. Daily responsibilities include drafting posts, captions, and stories, shooting and editing short videos and photos, coordinating with medical and marketing teams to ensure accuracy, and maintaining a content calendar. The role involves monitoring audience engagement, responding to comments and messages in a professional and empathetic manner, and analyzing basic performance metrics to refine content strategies. The Social Media Content Creator will also collaborate on campaigns, patient education initiatives, and reputation-building activities that support the hospital's mission.

Qualifications

• Strong skills in social media content creation, including writing clear captions, scripting short videos, and producing visually appealing posts.
• Ability to manage social media platforms (e.g., Instagram, Facebook, YouTube, LinkedIn) and use scheduling and analytics tools to support content planning.
• Basic graphic design and video editing skills using tools such as Canva, Adobe Creative Cloud, or similar software.
• Capacity to translate medical and fertility-related information into accessible, sensitive, and accurate content for diverse audiences.
• Excellent written and verbal communication skills, with attention to detail and consistent brand voice.
• Strong organizational and time-management skills, including maintaining a content calendar and meeting deadlines.
• Comfort working on-site in a clinical environment, collaborating with doctors, nurses, and administrative staff.
• Previous experience in social media, digital marketing, or content creation, ideally in healthcare or related fields, is an advantage.
• Bachelor's degree in Marketing, Communications, Media Studies, Journalism, or a related discipline preferred.
• Demonstrated empathy, professionalism, and respect for patient confidentiality and ethical standards.