Social Media Content Creator

Company Description TruckMitr Corporate Services Pvt. Ltd., through its platform TruckMitr.com, is focused on elevating the Indian trucking ecosystem with digital and sustainable solutions. The company is committed to transforming how trucking businesses operate, connect, and grow across India. By leveraging technology, TruckMitr aims to streamline logistics, improve efficiency, and support stakeholders across the value chain. Team members have the opportunity to contribute to a fast-evolving industry and work on impactful digital initiatives that drive real-world change.
Role Description This is a full-time, on-site Social Media Content Creator role based in Sonipat. The Social Media Content Creator will plan, create, and publish engaging content across social media platforms to build brand awareness and engage the trucking community. Daily responsibilities include developing content calendars, writing captions and scripts, producing short-form videos and graphics in collaboration with design teams, and monitoring platform performance. The role involves researching industry trends, participating in brainstorming sessions, and aligning content with marketing campaigns and business objectives. The Social Media Content Creator will also respond to comments and messages, track engagement metrics, and recommend optimizations to improve reach and effectiveness.
Qualifications

• Candidates should possess skills in social media content creation, including writing clear and engaging copy, crafting captions, and adapting content for different platforms.
• Candidates should possess skills in visual storytelling, such as basic video production, short-form video editing, and collaboration with designers on graphics and creatives.
• Candidates should possess skills in digital and social media marketing, including understanding of audience targeting, campaign support, and performance tracking using platform analytics.
• Candidates should possess skills in research and trend analysis to identify relevant topics, hashtags, and formats suited to the Indian trucking and logistics ecosystem.
• Candidates should possess strong communication and collaboration skills, with the ability to work closely with marketing, operations, and product teams on-site in Sonipat.
• Relevant experience in social media management, content creation, or digital marketing, preferably in startups, logistics, mobility, or related sectors, is beneficial.
• A bachelor's degree in marketing, communications, media, or a related field is preferred, along with familiarity with major social platforms (Instagram, Facebook, YouTube, LinkedIn, and emerging short-video apps).
• Ability to manage multiple deadlines, maintain a consistent brand voice, and demonstrate enthusiasm for the trucking and logistics domain will be an advantage.