Social Media Assistant

Company: We Are Sonders

Department: Digital Marketing & Content

Location: Sultanpur , New Delhi

Employment Type: Full-Time

About the Role

We Are Sonders is a visual storytelling collective that creates films, documentaries, and compelling visual narratives. We are looking for a creative, organised, and proactive Social Media Executive to manage the digital presence of our brands across Instagram and YouTube.

The ideal candidate should understand storytelling, social media trends, content strategy, audience engagement, and platform-specific growth. This role requires someone who can turn our films, stories, and creative projects into engaging digital content while maintaining a distinct identity for each brand.

Brands & Platforms to Manage

1. We Are Sonders

• Instagram
• YouTube

Focus: Documentary films, travel stories, cultural narratives, original series, and visual storytelling.

2. Weddings by Sonders

• Instagram

Focus: Wedding photography, cinematic wedding films, couple stories, and destination wedding content.

3. The Sonders Wedding Show

• Instagram
• YouTube

Focus: Wedding-focused episodes, conversations, behind-the-scenes perspectives, real people, and stories from the wedding industry.

Key Responsibilities

1. Social Media Management

• Manage the day-to-day social media presence of all three brands.
• Develop and maintain a monthly content calendar for Instagram and YouTube.
• Schedule and publish posts, Reels, Stories, YouTube videos, and Shorts.
• Ensure consistency in brand voice, visual identity, and publishing frequency.
• Coordinate with the internal creative, editing, and production teams to ensure timely delivery of content.

2. Content Strategy & Planning

• Develop platform-specific content strategies to improve reach, engagement, and audience growth.
• Identify opportunities to repurpose existing films, wedding footage, interviews, and documentaries into Reels, Shorts, and other social media formats.
• Suggest creative content ideas, series, hooks, captions, and formats relevant to each brand.
• Stay updated with Instagram and YouTube trends, algorithm changes, formats, and emerging content opportunities.
• Ensure that content remains aligned with the brands storytelling approach rather than relying solely on trends.

3. Instagram Growth & Engagement

• Grow the Instagram presence of all three brands through consistent and strategic content publishing.
• Write engaging captions, select relevant hashtags and keywords, and optimise posts for discoverability.
• Manage comments, direct messages, and community interactions professionally.
• Monitor content performance and identify opportunities to improve reach, shares, saves, and follower growth.
• Maintain a consistent and premium brand identity across all Instagram accounts.

4. YouTube Channel Management

• Manage the YouTube channels of We Are Sonders and The Sonders Wedding Show.
• Upload and publish long-form videos and YouTube Shorts.
• Write SEO-friendly titles, descriptions, tags, and relevant metadata.
• Coordinate thumbnail requirements with the creative team and ensure that thumbnails, titles, and descriptions are aligned.
• Track impressions, click-through rate, views, watch time, audience retention, and subscriber growth.
• Recommend improvements to channel strategy based on performance analytics.

5. Analytics & Reporting

• Track weekly and monthly performance across all managed platforms.
• Prepare monthly reports covering reach, engagement, views, watch time, follower growth, subscriber growth, and top-performing content.
• Analyse what is working and recommend actionable improvements.
• Maintain a record of published content, upcoming posts, pending assets, and campaign performance.
• Take ownership of meeting agreed content and growth targets.

6. Team Coordination

• Work closely with the founder, cinematographers, editors, and production team to identify usable content and upcoming releases.
• Plan content around weddings, documentary releases, travel films, and new episodes.
• Communicate content requirements, deadlines, and publishing schedules in advance.
• Ensure that no important release, post, or campaign is delayed due to a lack of planning or follow-up.

Required Skills & Qualifications

• 1–3 years of experience in social media management, digital content, or a similar role.
• Practical experience managing Instagram accounts and YouTube channels.
• Good understanding of Instagram Reels, Stories, YouTube Shorts, and long-form video publishing.
• Knowledge of YouTube SEO, social media analytics, audience engagement, and content optimisation.
• Strong written communication skills for captions, video titles, descriptions, and social media copy.
• Ability to plan content calendars, manage multiple brands, and meet deadlines.
• Familiarity with tools such as Meta Business Suite, YouTube Studio, Canva, and scheduling platforms.
• A creative mindset, attention to detail, initiative, and a willingness to learn.

Preferred Qualifications

• Experience working with photography, filmmaking, weddings, travel, lifestyle, or entertainment brands.
• Understanding of cinematic storytelling and premium visual brands.
• Basic knowledge of video editing tools such as CapCut or Adobe Premiere Pro.
• Experience analysing social media performance and using insights to improve content.
• Knowledge of digital marketing and paid social media campaigns is an added advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Consistency and timely execution of the content calendar.
• Growth in relevant Instagram followers and YouTube subscribers.
• Improvement in reach, engagement, shares, saves, and video views.
• YouTube watch time, audience retention, and click-through rate.
• Quality of captions, titles, descriptions, and content planning.
• Accuracy and timeliness of analytics reports.
• Initiative in proposing new content ideas and improving platform performance.
• Coordination, accountability, and adherence to deadlines.

The Ideal Candidate

We are looking for someone who does not simply upload content but understands how to build a brand and grow an audience.

The ideal candidate is proactive, takes ownership of responsibilities, understands the importance of consistency, and can independently plan, execute, analyse, and improve social media content across multiple brands.

They should be comfortable working in a creative production environment where content is built around real people, real emotions, weddings, travel, culture, and documentary storytelling.

• If you understand digital storytelling and know how to turn compelling visuals into an engaged online audience, we would love to hear from you.