Social Media and Performance Marketer

Role & responsibilities

• Plan and execute social media content strategies aligned with brand objectives.
• Manage and maintain Instagram, Facebook, LinkedIn, and YouTube accounts.
• Create, optimize, monitor, and scale Meta Ads campaigns.
• Develop strategies to increase reach, engagement, followers, and online community growth.
• Handle day-to-day brand communication and audience engagement across social platforms.
• Monitor campaign performance and analyze key metrics such as reach, engagement, leads, CTR, CPC, and conversions.
• Prepare monthly social media and campaign performance reports with actionable insights.
• Coordinate with marketing and creative teams, and other creative teams for campaign execution.
• Stay updated with social media trends, platform updates, and digital marketing best practices.
• Support the planning and execution of promotional campaigns, launches, and digital initiatives.

Preferred candidate profile

• Relevant experience in Social Media Management / Digital Marketing / Performance Marketing.
• Strong hands-on experience with Meta Ads and social media platforms.
• Candidates with a proven track record of managing brand pages and paid social media campaigns will be preferred.
• Creative thinker with a strong understanding of digital trends, content, and audience engagement.
• Strong analytical and reporting skills with a performance-driven approach.
• Good written and verbal communication skills.
• Ability to manage multiple campaigns and work effectively with creative teams.