Social Media and Digital Marketing Specialist

Run the day-to-day social and paid digital for two consumer brands the calendar, the comments, the ad accounts and the numbers behind all of it.

ABOUT THE ROLE

You will run social and digital marketing for two consumer products: one in devotional and spiritual content, the other in personal finance and wealth. This is a hands-on role covering organic and paid together. You will be in the ad accounts, the comments and the calendar every day, and you will be measured on what those numbers do. You will report to the Marketing Manager and work closely with our in-house design, video and creator partners.

WHAT YOU WILL DO

Organic social

- Own the content calendar for both brands across Instagram, YouTube, Facebook, WhatsApp channels, X and LinkedIn, with a strategy built for each platform

- Brief in-house design and video clearly enough that the first version is usable

- Write copy, captions and hooks in two distinct brand voices

- Publish on schedule and manage the community: reply, moderate and escalate

Paid digital

- Build and run campaigns on Meta, Google and YouTube: structure, audiences, budgets and bidding

- Run structured creative tests (hypothesis, variants, clean read, decision)

- Optimise daily, reallocate budgets weekly, and work with design and product on landing pages and funnels

- Bring down cost per result, and explain clearly when it doesn't move

Reporting, creators and craft

- Deliver weekly and monthly reports and dashboards, each with an insight and a recommendation

- Find, brief and manage micro and mid-tier creators, including regional-language creators, and track their return against cost

- Run UGC and community initiatives

- Use AI tools to work faster, and make quick assets yourself when speed matters

YOUR FIRST 90 DAYS

- Days 1–30: Take over both calendars and ad accounts, audit performance, and ship the first month without a missed post

- Days 31–60: Publish a platform strategy for each brand, run the first creative-testing cycle, and stabilise reporting

- Days 61–90: Show measurable gains in engagement rate and cost per result on at least one brand, and have a working creator pipeline

WHAT YOU MUST BRING

- 3–5 years running social media and paid digital for consumer brands (in-house or agency)

- Hands-on ownership of ad accounts with real spend, where you made the budget decisions

- Strong short-form content instinct: you know why a video worked and can repeat it

- Natural, people-first copywriting in Indian English

- The discipline to run two brands without mixing up their voices, calendars or audiences

- Numeracy: you can read a campaign report and say what you'll change tomorrow

TOOLS

Meta Business Suite & Ads Manager, Google Ads, YouTube Studio, GA4 and UTM tracking, Later/Buffer/Metricool/Sprout Social, Canva, basic Adobe or CapCut, spreadsheets, Notion/Asana, AI tools

GOOD TO HAVE

- Content ability in Kannada, Telugu, Tamil or Hindi

- Experience with devotional, festival-led, or finance/fintech content (including claims discipline)

- Influencer marketing managed on cost per outcome

- ASO, SEO, email or WhatsApp lifecycle exposure

HOW YOU'LL BE MEASURED

Follower growth and engagement rate, short-form reach and watch-time, CPR/CPA on paid, publishing consistency, creator ROI, and community response time and sentiment.

WHAT YOU GET

- Full hands-on ownership of two brands in two categories

- In-house design and AI video support, so ideas can be produced the same week

- A marketing lead who will coach you, with a clear path to owning a bigger channel and budget

- A paid tool stack and a real testing budget

This role is right for you if you want to own both organic and paid, and you like a daily rhythm with a visible scoreboard. It may not suit you if you'd rather set strategy than execute it, or brief an agency than run the accounts yourself.

Shortlisted candidates will walk us through a live ad account they have run, and one campaign that didn't work and why.