Social Lead - Consumer Electronics Business

As Social Lead, you own the brand's entire social presence in India: strategy, content planning, community, and team. You'll lead two direct reports (content producer and a tech community lead) and be the person who spots a trend and acts on it before everyone else does. This is not a creative leadership role.

Key Responsibilities

Own Social Strategy & Content Planning

- Define and execute the social strategy for Company's India across Instagram, YouTube, X (Twitter), and Reddit.

- Build and manage a rolling content calendar that balances planned campaign content with real-time cultural moments.

- Set and track social KPIs: reach, engagement, follower growth, share of voice, and community sentiment.

Lead the Social Team

- Manage and develop two direct reports: content producer and tech community lead.

- Set direction clearly, build their independence, and hold the bar on quality and output.

- Foster a team culture that moves fast without losing creative sharpness.

Trend & Cultural Moment Marketing

- Spot trends fast. Brief content fast. Get it out fast without sacrificing brand fit or quality.

- Know which trends are right for Company's and which ones to skip - editorial judgment matters as much as speed.

- Partner with the wider marketing team to ensure social is fully integrated into campaign launches.

Talent & Creator Management

- Identify and brief talent and creators whose aesthetic aligns with the Company's brand.

- Produce and manage collaborations that feel genuinely Company's - not generic brand collab content.

- Build and maintain a creator network relevant to India's Gen Z and Gen Alpha audiences.

Community

- Own the Company's India tech community one of the brand's most powerful organic assets.

- Develop the Reddit presence as a high-credibility channel with India's tech-savvy audience.

- Ensure community engagement is proactive and brand-building, not reactive and transactional.

What We're Looking For

- 5+ years in social media, digital content, or brand community with at least 2-3 years leading a team.

- Has built and owned a social strategy, not just executed one someone else designed.

- Deep trend literacy: you don't just consume trends, you know which ones are right for this brand.

- Meaningful experience working with talent, creators, or influencers - not just briefing agencies.

- Strong campaign management skills: organised, deadline-driven, able to plan across multiple channels simultaneously.

- Creative instinct that aligns with the Company's aesthetic: minimal, high-contrast, technically warm, never noisy.

- Proven team leadership: you know how to develop people, not just direct them.

- Reddit proficiency is a strong advantage as Company's tech community lives there.

Why Join Us?

- You're here to disrupt and define, not follow the rulebook.

- Join the fastest-growing tech brand in India - and shape what's next.

- Your work will have a visible impact - seen, shared, and talked about across the country (and beyond).

- Fast-track your career surrounded by ambitious minds moving at startup speed.