Social Copywriter

Reequil India · Chandigarh · onsite · Posted 20d ago

Undisclosed3–8 yrsfulltimeSourced from Naukri

About a minute. You'll make an account on the way through.

About this role

Job_Description":" Summary

We are looking for a creative and detail-oriented Social Copywriter who can craft compelling, platform-native content that strengthens brand voice, drives engagement, and builds meaningful connections with the audience. This is an execution-focused role and does not own content strategy, content planning, or messaging frameworks.
Technical Skills

Excellent English writing and editing skills
Strong storytelling and creative writing ability
Understanding of social media trends and platform-specific content
Ability to write for multiple formats, including short-form, long-form, and video
Strong attention to detail and proofreading skills
Ability to manage multiple projects and meet deadlines
Experience writing for influencer marketing campaigns (preferred)
Understanding of SEO keyword research / Youtube
Understanding of consumer behavior and digital content best practices (preferred)
Experience working with fast-paced, high-growth brands (preferred)
Key Responsibilities
Social Media Copywriting

Write engaging, platform-specific social media captions

Develop short-form video scripts for Reels and other social-first content

Create compelling story copy, hooks, and content introductions

Adapt writing style for different platforms while maintaining a consistent brand voice
Campaign Copywriting

Translate campaign briefs into engaging copy across multiple content formats

Write campaign messaging for social media campaigns, brand films, video scripts, and content series

Ensure storytelling remains consistent across all campaign touchpoints
Influencer Creator Content

Develop influencer collaboration briefs based on campaign direction

Write creator scripts and talking points that feel authentic and easy to execute

Support influencer collaborations with clear and engaging communication aligned with the brand voice

Create community-focused and educational storytelling content

Simplify technical or product-related information into engaging, consumer-friendly content
Content Adaptation

Repurpose and adapt core campaign messaging across Instagram, YouTube, Whatsapp and other relevant digital platforms

Optimize copy for each platform while maintaining consistency
Content Quality Brand Consistency

Ensure all written communication reflects the brands tone of voice

Maintain high standards of grammar, readability, clarity, and engagement

Proofread and refine content before publishing
Ownership Scope

What You Will Own

Social media captions

Reels and short-form video scripts

Story copy and hooks

Campaign copy execution

Video and film scripts

Influencer briefsCreator scripts and talking points

Blog articles

Founder stories

Editorial and educational content
Success Metrics

Consistent, high-quality, error-free copy across social and campaigns

Strong engagement rate, saves, shares, and quality of comments

Improved watch-through/retention through strong hooks and scripts

CTR/link clicks for conversion- or traffic-led content

Content performance against historical and format-specific benchmarks

Timely delivery of campaign and creator deliverables

Consistent brand tone and messaging across platforms

Effective collaboration with cross-functional teams
Collaboration
This role works closely with:

Assistant Manager

Influencer Marketing Support Executive

Content Creator Executive

Subject Matter Experts (SMEs)

Design Creative Team

Requirements xperience Requirements
2-4 years of experience in social media copywriting, digital copies, or brand communications. Experience working with D2C, beauty, skincare, lifestyle, FMCG, or consumer brands is preferred.

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Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

Sourced from naukri

Skills

CopywriterContent PlanningCraftCampaigndigital platformsconsumer behaviorcontent creatorhooksEducational ContentDigital ContentContent StrategyCopy WritingKeyword ResearchEngagement RateInfluencer MarketingEditorial