SMO

About the Company

MSM CampusOS is a full-service digital marketing agency exclusively serving the education sector working with schools, colleges, universities, EdTech platforms, coaching institutes, and e-learning brands.

About the Role

We are looking for a curious, driven Digital Marketing Intern to join our team in Gurgaon. This internship is built around a structured 12-week training calendar that rotates interns across Performance Marketing (Search & Meta Ads), SEO, and Social Media Marketing (SMO) — with the heaviest day-to-day workload on Performance Marketing, since it is the most active, always-on part of our business. Interns get hands-on exposure to live campaigns for real education-sector clients, complete industry certifications along the way, and build a portfolio-ready body of work by the end of the programme. This is a well-rounded introduction to agency-side digital marketing, not a single-task internship — by the end, interns will have touched keyword research and ad ops, on-page and technical SEO, and content and community management for social.

Key Responsibilities

Performance Marketing (SEM/AdOps) — Primary Focus

• Get hands-on with Google Ads, Meta Ads Manager, Google Analytics, and Keyword Planner; shadow live PPC setups for education-sector campaigns.
• Assist with keyword research, ad copywriting, and negative-keyword management for search campaigns.
• Work toward completing the Google Ads Search Certification and Meta Blueprint Certification during the programme.
• Support daily campaign reporting and KPI tracking (CTR, CPC, leads, budget pacing, ROAS).
• Assist with A/B test ideation, setup, monitoring, and result documentation.
• Support conversion and funnel analysis aimed at improving enrolments/leads for education clients.
• Progressively take ownership of KPI monitoring for 1–2 assigned campaigns by the later weeks of the internship.

SEO Support

• Get onboarded on core SEO tools — Google Search Console, Google Analytics, Screaming Frog, and Ahrefs/Semrush (free tier).
• Support on-page audits, meta title/description updates, and content audits for client websites.
• Assist with technical SEO checks and fixes (broken links, redirect chains, canonical tags) under supervision.
• Support keyword research, intent-based clustering, and backlink research/outreach for education clients.
• Help compile monthly SEO analytics and reporting dashboards (traffic, rankings, conversions).

Social Media Marketing (SMO) Support

• Support social profile audits and content research (trends, competitor posts, student pain points) for education clients.
• Assist in drafting and scheduling social media posts (statics, carousels) across Instagram, LinkedIn, and X.
• Monitor engagement metrics (likes, comments, shares) and support basic analytics reporting.
• Support community management — responding to DMs/comments and education-related queries.
• Assist in ideating and executing small supervised social campaigns.

Learning, Reporting & Capstone

• Follow a structured, sprint-based 12-week training calendar with progressively increasing ownership across Performance Marketing, SEO, and SMO.
• Maintain trackers, checklists, and deliverables assigned in each sprint; keep documentation audit-ready.
• Participate in weekly check-ins to share learnings, insights, and progress with the wider team.
• Prepare a final portfolio-ready capstone report and self-assessment at the end of the internship, along with a proposal for one ongoing responsibility.

AI Automation & New-Age Tech

• Get hands-on exposure to AI-powered tools used across performance marketing, SEO, and social media — such as AI-assisted ad copy generation, keyword research, and content ideation tools.
• Use generative AI tools (ChatGPT, Gemini, Canva AI, or similar) to support first-draft copywriting, creative exploration, and content brainstorming under supervision.
• Assist in testing and documenting new-age marketing automation and AI tools, sharing learnings with the wider team during sprint check-ins.
• Support basic AI-assisted reporting and data summarisation to help speed up tracker updates and weekly check-ins.

Skills & Requirements

Must-Have

• Pursuing or recently completed a graduate/postgraduate degree in Marketing, Mass Communication, Business Administration, or a related field — or a certificate from a recognized digital marketing training institute.
• Strong interest in performance marketing (Google Ads/Meta Ads), with genuine willingness to also learn SEO and social media marketing.
• Basic understanding of digital marketing concepts and platforms; prior exposure to Google Ads, Meta Business Suite, or Google Analytics is a plus but not mandatory.
• Comfortable working with spreadsheets (MS Excel/Google Sheets) for tracking and reporting.
• Strong written and verbal communication skills.
• Able to commit to a full-time, in-office internship in Gurgaon for the full duration of the programme.

Good-to-Have

• Prior internship, coursework, or project experience in digital/performance marketing, SEO, or social media.
• Google Ads or Meta Blueprint certification already completed (or clear willingness to complete during the internship).
• Familiarity with tools such as Screaming Frog, Ahrefs/Semrush, Canva, or social scheduling tools (Buffer/Hootsuite/Later).
• Interest in or exposure to the education sector/EdTech marketing.

Tools

Google Ads, Meta Ads Manager, Meta Business Suite, Google Analytics – GA4, Google Search Console, Keyword Planner, Screaming Frog, Ahrefs/SEMrush (free tier), Canva, Figma, Adobe AI, Adobe Photoshop, MS Word, Excel, Powerpoint, Google Sheets.

Personal Attributes

• Curious and eager to learn across multiple digital marketing disciplines, not just one.
• Self-driven, proactive, and comfortable asking questions and seeking feedback.
• Strong attention to detail and ownership of assigned deliverables.
• Good time management skills with the ability to handle multiple sprint deliverables in parallel.
• Open to structured coaching and iterative feedback from mentors across functions.
• Passionate about education, technology, and digital marketing.

What We Offer

• A structured, sprint-based training calendar spanning Performance Marketing, SEO, SMO and other services - not a single-task internship.
• Hands-on exposure to live campaigns for real education-sector clients.
• Mentorship from specialists across Performance Marketing, SEO, Social Media, Graphic Design and other departments.
• Support toward completing Google Ads and Meta Blueprint certifications.
• Monthly stipend of 5,000 – 10,000, depending on availability and work nature.
• A portfolio-ready capstone project, self-assessment, and internship completion letter.
• Potential for a full-time offer based on performance.