Smo Executive

Role & responsibilities

• Develop & implement social media strategies to increase brand awareness and engagement
• Create high-quality content (text, images, videos/reels) for Facebook, Instagram, Twitter (X), LinkedIn, YouTube
• Manage and optimize paid advertising campaigns on Facebook, Instagram & other channels
• Lead Generation: Design lead magnets, landing pages, lead forms & run conversion-focused campaigns to generate qualified leads
• Lead Nurturing & Tracking: Track, qualify, and hand over leads to sales team via CRM / Google Sheets and follow up for conversion
• Monitor analytics, track KPIs (reach, engagement, leads, CTR, CPL, ROI) and prepare weekly performance reports
• Manage community engagement - reply to comments, DMs, reviews and build strong online community
• Perform competitor research and social media audit to find growth opportunities
• Collaborate with design, content & sales teams for consistent brand messaging
• Plan and execute influencer collaborations, giveaways & partnership campaigns
• Optimize social profiles, hashtags, posting times & SEO for maximum organic reach
• Stay updated with latest social media trends, algorithm changes, tools & best practices
• A/B test ad creatives, copies and audiences to reduce CPL and improve lead quality
• Design high-quality creatives, posters, carousels, stories, ads, banners & thumbnails for social media
• Create brand-consistent designs using Canva / Photoshop / Illustrator / Figma
• Edit short videos, reels & animations for promotional campaigns
• Develop visual brand guidelines, color palette, fonts & templates
• Design landing page creatives, emailers, pitch decks & marketing collateral
• Collaborate with content team to convert ideas into engaging visuals
• Optimize creatives for different platforms as per size & format requirements
• A/B test different design versions to improve engagement and lead quality

Preferred candidate profile

• 1-4 years of experience in SMO/Digital Marketing or related field.
• Strong understanding of Content Strategy, Lead Generation, Online Branding, Social Media Optimization, Video Editing skills.
• Ability to work independently with minimal supervision while meeting deadlines.

Perks and benefits

• Flexible work hours + WFH / Hybrid option & 5-day work week
• Performance hike & ESOPs after 6 months
• Direct mentoring from founders & fast career growth
• Full creative freedom - your work goes live to thousands
• Access to premium tools - Canva Pro, Adobe, AI & Ad accounts