SMC Lead

The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused. They are accountable for achieving this by reflecting a credible and professional Brand image to all internal and external consumers at all times, maximising sales through selling, providing excellent service and retail standards, contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines, understand daily/weekly targets, ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc., keep up to date with competitor activities and missed opportunities, effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image, deliver the Brand Strategy, ensuring the delivery of an effective local plan, plan and implement local marketing events initiatives, aligned to Retailer activity, deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture, be an Ambassador for the Brand, lead the way to ensure Brand values are represented and bought to life, ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate, use digital tools to ensure knowledge is kept up to date, deliver a consumer recruitment and retention strategy to grow a loyal consumer base, develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs.