Skincare Copywriter (FROM D2C)

About The Opportunity

A fast-scaling D2C beauty and personal care brand in India, we're building a category-defining skincare experience through emotionally resonant, science-backed storytelling. We blend clinical efficacy with consumer-first copy that converts—turning complex ingredient science into compelling, scroll-stopping narratives for digital-first audiences.

Role & Responsibilities

• Write high-converting product copy, landing pages, and email campaigns that speak to skincare-conscious consumers across India.
• Translate clinical ingredient benefits into clear, relatable, and emotionally engaging messaging for D2C audiences.
• Collaborate with product, marketing, and design teams to align copy with brand voice, campaign goals, and conversion KPIs.
• Optimize existing content based on A/B tests, analytics, and customer feedback to improve engagement and sales.
• Develop SEO-friendly blog content and social media hooks that position the brand as a skincare authority.
• Maintain a consistent brand tone—warm, trustworthy, and scientifically grounded—across all digital touchpoints.
  
  

Skills & Qualifications

• Must-Have: D2C copywriting experience
• Must-Have: Skincare or beauty category expertise
• Must-Have: SEO content writing
• Must-Have: Product description writing
• Must-Have: Email marketing copy
• Must-Have: Conversion-focused storytelling
• Preferred: Experience with Shopify or similar e-commerce platforms
• Preferred: Knowledge of Indian skincare consumer behavior
  
  

Benefits & Culture Highlights

• Work on a fast-growing, category-disrupting D2C skincare brand.
• Collaborative, no-hierarchy culture with direct impact on product and messaging.
• On-site role in a vibrant, creative workspace in India.
  
  

Skills: writing,storytelling,digital,seo,d2c,building,product description writing,analytics