Shopper Marketing Professional
Blue Star · Ahmedabad · onsite · Posted 51d ago
Undisclosed3–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Responsibilities
- Support Sell-Out Targets for the assigned region across EBOs, MBOs, MT SIS formats.
- Execute Regional BTL Activities such as product demos, local events, retail activations, and sub-dealer meetings.
- Deploy POSMs and ensure visibility through merchandising at the retail level.
- Manage Visual Merchandising (VM) initiatives in alignment with central VM guidelines.
- Coordinate with SSR and TSO Agencies for timely recruitment, training, deployment, and performance tracking.
- Track Campaign Effectiveness through audits and field visits, sharing feedback with the central CoE team.
- Customize Campaigns to suit regional consumer behavior, seasonality, and retail formats.
- Collaborate with Regional Sales Teams (Regional Managers and Area Managers) to drive alignment.
- Ensure Brand Compliance and quality standards in all customer-facing elements.
- Support the Head - Customer Marketing in implementing national schemes and feedback loop mechanisms.
- Track Key Performance Indicators (KPIs) such as visibility scores, campaign lead conversions, and retail partner engagement using internal MIS and dashboards.
- Share feedback on campaign performance, market trends, competitor activities, and customer feedback with the central CoE team for refinement of future strategies.
- Evaluate, appoint, and manage local agencies for activation, printing, VM deployment, and event management
- Conduct regular audits of Exclusive Brand Outlets (EBOs) and SIS stores to ensure adherence to standard customer interaction protocols, display norms, and demo effectiveness
Sourced from naukri
Skills
dealerretailRegional Salescustomer marketingCampaignconsumer behaviorcustomer feedbackauditsMerchandisingPerformance TrackingMarket TrendsPrintingdeploymentpartner engagementSalescomplianceEvent Managementmarketing
About Blue Star
Blue Star
Consumer Electronics & Appliances
3.6k+
employees
1943
83 years old
Mumbai, Maharashtra
India
About
Blue Star Limited is India’s leading air conditioning and commercial refrigeration company with over eight decades of experience in providing expert cooling solutions.
Industries
Consumer Electronics & AppliancesConsumer goodsManufacturingElectronics
Employee ratings
2,641 reviews
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Culture
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Career growth
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Work-life
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