Shopify Store Lead (Growth & Performance)

Sofabed.com has been a trusted name in the furniture industry for over 25 years, offering a range of high-quality, customizable home furnishings. Known for its craftsmanship and durable products, Sofabed provides an array of options, including upholstery, case goods, and mattresses. The company is committed to innovation and delivering exceptional products to meet diverse customer needs. Sofabed continues to set itself apart as a leader in the furniture industry, combining style and functionality in every piece. Our furniture products are expanding rapidly in eCommerce space and we are also building newer lines to cater to market needs and changing customer preferences. Our curated collection features high-quality, stylish, and functional pieces designed to elevate living spaces. With a customer-first philosophy and a commitment to exceptional service, we're rapidly growing—and we want you to grow with us.

About the Role

We're looking for a hands-on Shopify Store Manager to own the day-to-day performance of our storefronts. You'll live in Shopify Admin and our analytics tools daily, know exactly what's working and what isn't, and drive a constant stream of improvements — from funnel fixes to pricing calls to competitive moves — with the goal of making us the #1 store in our category, both in traditional search and in AI/chat-based search.

Direct, strong hands-on Shopify experience is a hard requirement — this is not a role to learn Shopify on the job.

Location: Remote – India 

Industry: E-commerce / Furniture B2B and B2C

Compensation: Rs.50,000 / Month + Quaterly bonus

Options: Full Time

Level: Mid-Senior with strong experience

Working time zone: Day + Night (availability needed till 1-2 am at night)

What You'll Do

• Run regular performance analysis of the store(s) and work directly with our IT/dev team to prioritize and ship improvements.
• Conduct ongoing flow/funnel analysis to find and fix conversion drop-off points across the shopping journey.
• Review analytics on a regular cadence: traffic trends, which pages are winning and losing, where traffic lands, and where it converts vs. bounces.
• Continuously study competitors and best-in-class furniture/home ecommerce sites and bring concrete, prioritized ideas for experience improvements — not just observations.
• Based on business direction, launch and manage campaigns, pricing updates, and promotions.
• Partner with IT to automate repetitive, manual work: QA checks, competitive price monitoring, availability/inventory updates, and product uploads.
• Stay current on new Shopify platform features and releases, and proactively bring the relevant ones into our stores.
• Make heavy use of AI tools to automate analysis and identify growth opportunities, with a specific focus on both SEO and being well-ranked/cited by AI answer engines (ChatGPT, Perplexity, Gemini, etc.).

What We're Looking For

• 2–4 years of hands-on experience managing a live Shopify store (Admin, products/collections/inventory, discounts, apps, basic theme customization) — required, not negotiable.
• Comfort working daily in analytics tools (GA4, Shopify Analytics/ShopifyQL) to answer what's working and what's not without hand-holding.
• Real experience with conversion rate optimization — diagnosing funnel drop-off and running fixes, not just reporting metrics.
• A track record of studying competitors/industry leaders and turning that into shipped changes, not just a swipe file.
• Comfortable owning business decisions — pricing changes, promotions, campaign timing — and executing them directly in Shopify.
• Practical experience automating repetitive ecommerce tasks (via apps, Shopify Flow, scripts, or working with a dev team) — QA, price checks, inventory sync, or bulk uploads.
• Active, current use of AI tools in your workflow for analysis, content, or optimization — not just familiarity with the concept.

Nice to Have

• Experience in furniture, home goods, or another considered-purchase/high-AOV ecommerce category.
• Familiarity with emerging GEO/AI-citation optimization practices (how sites get surfaced and cited by AI answer engines).
• Experience with third-party analytics/CRO tools (Triple Whale, Lifetimely, Hotjar/Clarity, A/B testing platforms).