Shopify App Growth Manager

About QeApps:

QeApps is a Shopify app development company with 20+ published Shopify apps helping merchants improve gifting, bundling, multi-shipping, personalization, and store conversion experiences.

We are looking for a growth-focused professional who can help scale app installs, improve app positioning, optimize Shopify App Store listings, and manage Shopify Search Ads for our app portfolio.

Role Overview:

We are seeking a Shopify App Growth Manager who understands SaaS growth, app marketplace optimization, competitor research, and conversion-focused marketing.

This role will focus on improving the visibility, conversion rate, and install growth of our Shopify apps through strategic positioning, ASO, search advertising, and ongoing listing optimization.

Key Responsibilities:

App Growth Strategy:

- Conduct competitor research and keyword analysis for Shopify apps

- Identify growth opportunities across our app portfolio

- Build strategic roadmaps to improve app installs and conversion rates

- Analyze Shopify App Store trends and merchant behavior

App Store Optimization (ASO):

- Optimize app titles, subtitles, descriptions, and keyword targeting

- Improve app positioning and messaging

- Continuously optimize listings based on performance data

- Monitor and improve conversion metrics from listing visits to installs

Copywriting & Positioning:

- Write high-converting Shopify App Store copy

- Create merchant-focused messaging and value propositions

- Improve onboarding and app communication content where required

Creative Collaboration:

- Work closely with designers to improve app screenshots, media gallery assets, demo visuals, and promotional creatives

- Suggest competitor-inspired improvements while maintaining unique branding

Shopify Search Ads:

- Launch and manage Shopify Search Ads campaigns

- Optimize campaigns for installs and ROAS

- Manage recommended monthly budgets of $1,500 - $2,000

- Analyze keyword performance and bidding strategies

- Continuously improve ad efficiency and conversion rates

Reporting & Optimization:

- Track KPIs including app installs, listing conversion rates, CAC, Search Ads performance, and keyword rankings

- Share monthly growth insights and recommendations

Requirements:

- 4 - 7 years of experience in Growth Marketing, SaaS Marketing, ASO, or App Marketplace Marketing

- Strong understanding of Shopify ecosystem preferred

- Experience running Search Ads or marketplace ads

- Strong copywriting and positioning skills

- Experience with competitor research and keyword analysis tools

- Ability to work closely with designers and product teams

- Analytical mindset with data-driven decision making

Preferred Qualifications:

- Experience marketing Shopify apps

- Experience with SaaS or product-led growth

- Familiarity with app marketplace optimization

- Understanding of merchant psychology and eCommerce workflows

Success Metrics:

- Increase app installs, improve app store conversion rates, improve keyword rankings, reduce customer acquisition cost, improve ROAS from Shopify Search Ads, and increase overall app portfolio revenue

Employment Type:

Full-time / Contract / Fractional Consultant (Open based on experience)