ShopDeck - Head - Sales

What do we do:

ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.

Proposition for merchants:

D2C selling made as easy as selling on e-com marketplaces.

Why build this?

India's D2C wave has been limited to venture-funded D2C brands today.

The art of selling on your own website is not democratised. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces.

Philosophically, we feel brand owners should spend most of their time on the product and not on channel optimization.

Status-quo software solve for work-flow management of storefront but don't do enough on helping merchants sell well!

Our proposition:

We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability. Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

- Marketing manager (top of the funnel)

- Category manager (products/merchandising)

- Product manager (website/app metrics)

- Ops manager (shipping metrics)

Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability. Over time, the goal is to productize our services layer, which we believe will move the baseline of what merchants expect from a storefront software.

Founders:

1. Rishabh Verma

2. Harmin Shah

Our Investors:

Bessemer Venture, Chiratae, Venture Highway, Elevation Capital.

Role Charter: Head of Sales Vertical:

As HoS, you will own ShopDeck's sales engine end-to-end, from channel strategy and pipeline generation to deal closure, revenue realization, and forecast accuracy. You will work closely with the founders to build a repeatable sales motion for SME and mid-market customers.

This is a hands-on leadership role with ownership across inside sales, field sales, and channel sales. The Inside Sales Head, Channel Sales Lead, and city-level Field Sales Managers will report to you. You will set direction for each channel, coach its leaders, and stay close enough to the funnel and customer conversations to solve problems yourself.

The ideal candidate has built and scaled a high-velocity sales organisation, particularly one that combines outbound calling, inbound or performance-generated leads, field execution, and partnerships. You should be comfortable creating the playbook and operating rhythm as well as owning the revenue number.

What You'll Do:

1. Own Sales Strategy:

- Set the sales strategy and targets for SME and mid-market customers across inside, field, and channel sales.

- Own pipeline generation, conversion, closures, revenue realization, and forecast accuracy.

- Build repeatable playbooks for outbound, inbound, field, and partner-led sales.

2. Lead the Sales Organisation:

- Lead the Inside Sales Head, Channel Sales Lead, and city-level Field Sales Managers.

- Hire and coach strong teams, set clear goals, and hold leaders accountable for results.

- Build a culture of pace, ownership, customer understanding, and consistent follow-through.

3. Build Channels and Sales Discipline:

- Develop partnerships with platforms, agencies, and other ecosystem players to create new revenue channels.

- Improve funnel performance through CRM discipline, regular reviews, and clear sales metrics.

- Work with Marketing, Product, and Onboarding to improve lead quality, the sales pitch, and seller handovers.

Experience & Background:

- 8+ years in sales, including experience leading managers and scaling teams.

- Proven success building a high-volume inside sales engine across outbound calling and inbound lead conversion.

- Experience owning revenue targets, funnel performance, and forecasts across multiple teams or channels.

- Background selling to SMEs or mid-market customers in B2B SaaS, eCommerce, or a fast-growth business. Experience in EdTech, BFSI, or Real Estate is relevant where the sales motion is similar.

- Exposure to field sales and partnerships, with a track record of building sales playbooks and processes from scratch.

Skills & Mindset:

- Hands-on leader: Coaches managers, solves funnel problems, and steps into important deals.

- Commercial operator: Owns revenue through closure and realization, backed by strong CRM and forecasting discipline.

- Builder: Develops teams and channels, understands SME customers, and works well with founders and cross-functional teams.

What Success Looks Like:

- Inside, field, and channel sales have accountable leaders and deliver measurable revenue.

- Repeatable playbooks improve pipeline quality, conversion, and sales productivity.

- Forecasts are reliable, and customer feedback improves the sales pitch and handover.

At ShopDeck, You'll:

- Lead the entire sales organisation and build its next stage of growth.

- Work directly with the founders on revenue strategy and new channels.

- Receive a competitive cash / ESOP package.