Shahnaz Ayurvedics - General Manager - Sales & Marketing

The CGM - Sales & Marketing will lead the overall business development, revenue growth, and brand positioning for the personal/skin care portfolio. This role requires strategic planning to expand market share across General Trade (GT), Modern Trade (MT), E-commerce, and specialized beauty/pharmacy chains.

Key Responsibilities:

Strategic Leadership:

- Develop and execute annual/long-term sales and marketing strategies to achieve Pan-India or regional revenue and profitability targets.

Growth & Expansion:

- To ensure growth in market presence and also through revenue wise.

Sales & Distribution Management:

- Lead and mentor national/regional sales teams (RSMs, ASMs, field staff) to drive primary and secondary sales. Build and manage high-performing distributor networks.

Brand Strategy & Product Launch:

- Collaborate with product development and marketing teams to launch new skin care products, managing brand positioning, pricing strategies, and promotions.

Market Expansion & Channel Strategy:

- Drive penetration into pharmacy, specialty beauty, modern trade, and D2C/e-commerce channels.

Performance Tracking & ROI:

- Monitor sales performance metrics (KPIs), competitor activities, and market trends to provide accurate forecasts, optimizing trade schemes for better ROI.

Customer Relationship Management:

- Build strong, long-term relationships with key customers, distributors, and stakeholders.

Budgeting & P&L Ownership:

- Manage marketing and sales budgets, ensuring profitable growth.

Interested candidates with relevant work experience can send their updated resume call [phone removed].