SFMC to Braze Marketing Automation Engineer
GeekSoft Consulting · Bengaluru · onsite · Posted 47d ago
Not disclosed4–6 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Help design, build and continuously improve the clients online platform.
- Research, suggest and implement new technology solutions following best practices/standards.
- Take responsibility for the resiliency and availability of different products.
- Be a productive member of the team.
- 4+ years in Marketing Automation, Martech, CRM Operations, or related development.
- Experienced Braze Marketing Automation Engineer to build, maintain, and optimize multi-channel marketing campaigns and customer journeys across email, SMS, push, and in-app channels.
- Develop Braze Canvases, Campaigns, Segments, Liquid personalization, Connected Content, Catalogs, and API-triggered messaging.
- Build event-driven campaigns using customer attributes, custom events, segmentation, and audience data.
- Develop responsive email templates using HTML/CSS and Liquid.
- Collaborate with Marketing, Product, Analytics, Data, and Engineering teams to deliver scalable solutions.
- Support SFMC-to-Braze migration/re-platforming, including journeys, automations, data extensions, and personalization.
- Troubleshoot campaign logic, data quality, rendering, API, and messaging issues.
- Support deliverability, consent, suppression, preference management, and compliance requirements.
- Establish QA standards, documentation, reusable components, naming conventions, and release processes.
- Hands-on experience with Braze or similar customer engagement platforms.
- Strong knowledge of Braze Canvas, Campaigns, Segments, Liquid, Custom Events, Attributes, Subscription Groups, and API-triggered messaging.
- Strong HTML/CSS, responsive email development, personalization, and rendering QA skills.
- Experience with multi-channel marketing: Email, SMS, Push, and In-App.
- Understanding of APIs, webhooks, data flows, audience synchronization, segmentation, consent, and preference management.
- Strong troubleshooting and stakeholder collaboration skills.
- Salesforce Marketing Cloud (SFMC) – Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript, SQL.
- Experience with SFMC-to-Braze migration.
- Knowledge of CDPs, Snowflake/BigQuery/Redshift, Braze Currents, REST APIs, reverse ETL, or real-time event streaming.
- Basic JavaScript/SDK event instrumentation experience.
- A challenging, innovating environment.
- Opportunities for learning where needed.
Sourced from foundit
Skills
audience synchronizationBrazeapisredshiftsegmentationbigqueryLiquiddata flowsHTMLwebhookPreference ManagementJavascriptCSSReverse ETLREST APISnowflakereal-time event streaming