SFMC To Braze Marketing Automation Engineer

Job Summary

• Help design, build and continuously improve the clients online platform.
• Research, suggest and implement new technology solutions following best practices/standards.
• Take responsibility for the resiliency and availability of different products.
• Be a productive member of the team.

Location

Karnataka, India

Job Type

Permanent

Requirements

• 4+ years in Marketing Automation, Martech, CRM Operations, or related development.
• Experienced Braze Marketing Automation Engineer to build, maintain, and optimize multi-channel marketing campaigns and customer journeys across email, SMS, push, and in-app channels.
• Develop Braze Canvases, Campaigns, Segments, Liquid personalization, Connected Content, Catalogs, and API-triggered messaging.
• Build event-driven campaigns using customer attributes, custom events, segmentation, and audience data.
• Develop responsive email templates using HTML/CSS and Liquid.
• Collaborate with Marketing, Product, Analytics, Data, and Engineering teams to deliver scalable solutions.
• Support SFMC-to-Braze migration/re-platforming, including journeys, automations, data extensions, and personalization.
• Troubleshoot campaign logic, data quality, rendering, API, and messaging issues.
• Support deliverability, consent, suppression, preference management, and compliance requirements.
• Establish QA standards, documentation, reusable components, naming conventions, and release processes.
• Hands-on experience with Braze or similar customer engagement platforms.
• Strong knowledge of Braze Canvas, Campaigns, Segments, Liquid, Custom Events, Attributes, Subscription Groups, and API-triggered messaging.
• Strong HTML/CSS, responsive email development, personalization, and rendering QA skills.
• Experience with multi-channel marketing: Email, SMS, Push, and In-App.
• Understanding of APIs, webhooks, data flows, audience synchronization, segmentation, consent, and preference management.
• Strong troubleshooting and stakeholder collaboration skills.
• Salesforce Marketing Cloud (SFMC) Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript, SQL.
• Experience with SFMC-to-Braze migration.
• Knowledge of CDPs, Snowflake/BigQuery/Redshift, Braze Currents, REST APIs, reverse ETL, or real-time event streaming.
• Basic JavaScript/SDK event instrumentation experience.