SFMC Technical Lead

Hansa Cequity is a data-driven, technology-enabled marketing consulting company that helps organizations acquire, engage, manage, and retain customers through intelligent, real-time experiences. The company turns boardroom strategies into measurable outcomes by offering customer experience consulting, data analytics, digital marketing, multi-channel campaign management, loyalty solutions, creative services, and customer relationship center support. By combining first-party, third-party, and external data, Hansa Cequity builds customized, value-driven solutions powered by advanced marketing automation, analytics, data management, and campaign tools. Multi-disciplinary teams of data consultants, analysts, customer marketers, campaign specialists, and digital experts collaborate to deliver integrated, multi-channel engagement strategies for clients.

The SFMC Technical Lead will be responsible for designing, implementing, and optimizing solutions on Salesforce Marketing Cloud (SFMC), ensuring that customer journeys and campaigns are robust, scalable, and aligned with client strategies. This full-time, on-site role based in Mumbai involves leading technical discovery sessions, translating business requirements into SFMC architecture, and configuring modules such as Email Studio, Journey Builder, Automation Studio, and Mobile Studio. The role includes overseeing data integrations, managing contact data models, creating dynamic content and personalization logic, and ensuring strong campaign performance through testing and optimization. The SFMC Technical Lead will collaborate closely with marketing, analytics, and client stakeholders, guide junior team members, enforce coding and platform best practices, and ensure compliance with data privacy and security standards.

Qualifications

• Candidates should possess strong Salesforce Marketing Cloud expertise, including hands-on experience with Journey Builder, Email Studio, Automation Studio, Contact Builder, and Mobile/Advertising Studios.
• Candidates should possess solid technical skills in SQL, scripting and personalization (AMPscript, SSJS), API integrations, and data modeling for marketing use cases.
• Candidates should possess experience in campaign design and execution, including segmentation, audience targeting, personalization, testing (A/B), and performance optimization.
• Candidates should possess skills in marketing technology and CRM ecosystems, such as Salesforce CRM or other customer data platforms, plus integration with external systems.
• Candidates should possess strong communication, stakeholder management, and leadership abilities to guide cross-functional teams and mentor junior technical resources.
• Candidates should possess a bachelor's degree in Computer Science, Information Technology, Engineering, or a related field; relevant SFMC or Salesforce certifications are highly beneficial.
• Candidates should possess experience working in data-driven marketing, digital agencies, or consulting environments, with an understanding of data privacy and compliance (e.g., GDPR-like standards).