Service Marketing

Role & responsibilities

Outline of Role:

This position plays an instrumental role in driving revenue and profit opportunities in the aftersales market, while also having ability to drive customer satisfaction and loyalty. Reporting to the Commercial Manager, you will design, execute and maintain key client care programs including the, Connected Car, service retention programs, VRM and EVHC for the NSC. This role is for someone who loves variety, chasing targets and having an impact.

Main Responsibilities:

1. Study social media initiatives by competition and work out plan for us in consultation with brand team 

2. Support the Commercial Manager in execution of quarterly variable marketing expense (VME). 

3. Support the field team in the execution of the above program 

4. Promote sales of service plan, extended warranty, tyre sales, etc through retailers - as client retention measures. 

5. Drafting retailer communications for new initiatives and coordinating of implementation. 

6. Adopt position of market accessory champion to deliver accessory sales campaigns including local programs and incentives where applicable 

7. Maintain relationships with all suppliers supporting the Customer Service operations