Service Marketing Specialist (Third Party Payroll)

Role & responsibilities

1. Marketing Material Management

• Coordinate the design, production, and procurement of service marketing materials such as standees, posters, danglers, digital creatives, brochures, and branding assets.
• Ensure marketing collateral aligns with brand guidelines and campaign objectives.
• Maintain inventory and distribution records of all marketing materials.
• Coordinate with creative agencies, printers, and vendors for timely production and delivery.

2. Campaign Implementation

• Execute service marketing campaigns across Social platforms and Service Center's.
• Ensure timely alignment of branding elements, promotional materials, and customer engagement activities.
• Coordinate with suppliers, regional teams and service centers for smooth campaign rollout.
• Conduct implementation audits to ensure branding standards are maintained.
• Support the launch of seasonal campaigns, service promotions, and customer engagement initiatives.

3. Vendor & Stakeholder Coordination

• Coordinate with production agencies, event vendors, and other stake holders
• Track production schedules and launch timelines.
• Resolve implementation issues to ensure campaigns go live as planned.

4. Monitoring & Effectiveness

• Monitor campaign execution
• Track campaign performance against predefined KPIs.
• Collect feedback from relevant channels on campaign effectiveness.
• Analyze customer participation and engagement in promotional activities.
• Recommend improvements for future campaigns based on performance insights.

6. Documentation & Reporting

• Prepare campaign calendars and execution plans.
• Maintain records of campaign implementation across all locations.
• Publish weekly and monthly reports covering:
• Campaign implementation status
• Online / Regional execution progress
• Budget utilization
• Campaign effectiveness
• Action items and closure status

Preferred candidate profile

• Good project coordination and execution skills.
• Basic understanding of marketing and branding principles.
• Vendor and stakeholder management.
• Proficiency in Microsoft Excel, PowerPoint and Word.
• Ability to analyze campaign data and prepare reports.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Experience

• 2 - 4 years of experience in marketing execution, retail branding, trade marketing, or service marketing.
• Experience coordinating with agencies, printers, and field teams is preferred.