SEO

Role Overview:

TAC Infosec Ltd. is looking for an experienced and results-driven SEO Expert to strengthen our organic search presence, improve keyword rankings, increase qualified website traffic, and support lead generation.

The ideal candidate should have strong hands-on expertise in On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Content Optimization, Link Building, and SEO Analytics. Experience working with B2B, SaaS, technology, or cybersecurity companies will be an advantage.

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to improve organic visibility, rankings, traffic, and conversions.
• Conduct detailed keyword research, competitor analysis, SERP analysis, and search intent analysis.
• Manage On-Page SEO, including title tags, meta descriptions, headings, internal linking, URL structures, image optimization, and content optimization.
• Perform Technical SEO audits and identify issues related to crawling, indexing, site architecture, redirects, canonicalization, structured data, XML sitemaps, robots.txt, and Core Web Vitals.
• Develop and execute ethical Off-Page SEO and link-building strategies to improve domain authority and search visibility.
• Work closely with content writers to develop SEO-friendly blogs, landing pages, service pages, and other website content.
• Monitor website performance using Google Analytics 4, Google Search Console, Google Tag Manager, and SEO tools.
• Work with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, or similar platforms.
• Track keyword rankings, organic traffic, conversions, backlinks, and other important SEO KPIs.
• Identify opportunities to improve organic lead generation and conversion rates.
• Conduct regular website and competitor audits and recommend actionable improvements.
• Collaborate with content, development, design, and digital marketing teams to implement SEO recommendations.
• Stay updated with Google algorithm updates, AI-driven search developments, SEO trends, and search engine best practices.
• Understand the impact of AI search, generative search, and emerging search technologies on organic visibility.
• Prepare weekly/monthly SEO performance reports highlighting results, challenges, and improvement opportunities.

Required Skills & Qualifications

• Strong practical knowledge of On-Page, Off-Page, and Technical SEO.
• Excellent understanding of Google Search algorithms and ranking factors.
• Hands-on experience with Google Analytics 4 and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, Keyword Planner, or equivalent.
• Strong knowledge of keyword research, competitor research, backlink analysis, and link building.
• Understanding of Core Web Vitals, website speed, crawling, indexing, schema markup, and structured data.
• Basic understanding of HTML, CSS, and CMS platforms such as WordPress.
• Ability to analyze SEO data and translate findings into actionable strategies.
• Strong written and verbal communication skills.
• Understanding of AI tools and their application in SEO and content optimization.
• Ability to manage multiple SEO initiatives in a fast-paced environment.

Preferred Qualifications

• Previous experience in the Cybersecurity, IT, SaaS, or B2B technology industry.
• Understanding of cybersecurity-related keywords, audiences, and competitive search landscapes.
• Experience working on international/global SEO campaigns.
• Familiarity with Local SEO, International SEO, and Conversion Rate Optimization (CRO).
• Experience developing SEO strategies for competitive B2B markets.

Key Performance Indicators (KPIs)

Performance will be evaluated based on improvements in:

• Organic website traffic
• Target keyword rankings
• Qualified organic leads and conversions
• Search impressions and click-through rate (CTR)
• Website technical health
• Quality backlinks and referring domains
• Organic visibility for priority services and solutions
• Conversion performance of SEO landing pages

Ideal Candidate

We are looking for someone who is analytical, proactive, technically strong, and results-oriented. The candidate should be able to independently identify SEO opportunities, build an execution plan, and demonstrate measurable improvements in organic traffic, rankings, and qualified lead generation.