SEO

Your Role

As a Digital Experience Analyst, you will join the Intelligence & Performance team, which manages and optimizes the performance of over 300 websites across the tire industry and related business domains. You will leverage user behavior analytics, conversion rate optimization (CRO), and user testing methodologies to identify opportunities that enhance digital experiences and drive business outcomes.

Working closely with product, UX, design, and technical teams, you will analyze user interactions, generate actionable insights, and support continuous website performance improvement through data-driven recommendations.

In this role, you will play a key role in:

• Analyzing user behavior data using tools such as Mouseflow, Google Analytics, and Qualtrics to identify optimization opportunities.
• Interpreting dashboards and KPIs to formulate hypotheses based on user behavior, business objectives, and market trends.
• Evaluating user journeys, heatmaps, funnels, and session recordings to uncover friction points and improve website performance.
• Combining quantitative and qualitative insights from analytics, user testing, customer feedback, and previous research studies.
• Translating complex findings into actionable recommendations related to CRO, UX/UI enhancements, additional research, and experimentation.
• Managing and coordinating user testing activities, including A/B testing, usability testing, and feedback analysis.
• Prioritizing initiatives based on business impact, feasibility, and implementation effort.
• Collaborating with product, design, marketing, and technical teams to execute optimization strategies.
• Supporting maintenance, upgrades, and enhancements of internal monitoring and analytics tools.
• Promoting a customer-centric and data-driven culture across stakeholders and business partners.

Your Profile

• Minimum 3+ years of experience in Conversion Rate Optimization (CRO), Digital Analytics, or Digital Experience Optimization.
• Strong understanding of digital acquisition channels including SEO, SEA, CRM, Social Media Advertising, and Email Marketing.
• Experience in user research and testing methodologies including usability testing, A/B testing, customer feedback, and behavioral analytics.
• Strong analytical mindset with the ability to derive meaningful insights from large datasets and customer behavior patterns.
• Hands-on experience working in Agile environments and cross-functional teams.
• Excellent communication and presentation skills with the ability to explain complex findings to both technical and non-technical audiences.
• Self-motivated, proactive, and capable of managing multiple priorities independently.
• Strong observation, problem-solving, and stakeholder management skills.

Top 5 Technical Skills

1. Conversion Rate Optimization (CRO)
2. Google Analytics (GA4) & Web Analytics
3. Mouseflow / Heatmaps / Session Replay Analysis
4. User Testing & A/B Testing (Qualtrics, Usability Testing Tools)
5. Customer Journey & Funnel Analysis